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Dating App Store Listing Analysis in Germany

Across 131 dating app store listings (Germany), the median ASO score is 57.2/100, with 9.1 languages and 11.5 screenshots on average. 29% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 131 apps).

We analysed 131 dating app store listings in Germany Google Play. About 29% ship in only one or two languages and 0% have no feature graphic.

131 apps7 language-scannedcomputed: 2026-10-19Source: public Google Play listing data

Listing score distribution

Average
56.5
Median
57.2
Lower quartile
50.4
Upper quartile
62.8
0%0-90%10-190%20-292%30-3923%40-4941%50-5931%60-693%70-790%80-891%90-99

Visual assets

On the visual side we measured 11.5 screenshots on average, with 7% using fewer than five and 100% having a feature graphic.

Avg. screenshots
11.5
<5 screenshots
6%
≥8 screenshots
58%
Feature graphic
100%
Video
11%

Text and ASO fields

Text fields are underused: 66 characters in the short description and 2349 characters in the long description on average.

Short description
65
Unused
18%
Long description
2349
<500 chars
2%

Most used terms in this category

dating 82%singles 38%meet people 27%flirt 12%marriage 12%dating chat 13%meet singles 8%online dating 9%serious relationship 9%serious dating 4%dating meet 11%dating apps 12%serious relationships 6%gay 4%dating designed 8%match chat 7%find love 10%real connections 10%blind date 2%chat date 9%casual dating 5%singles who 7%chat meet 12%meet date 5%dating where 5%dating singles 4%lesbian 2%anonymous 5%meaningful connections 11%dating dating 5%

What do the best listings do differently?

Measured gap between the top-scoring 10% and the rest of this category (learned from 1.240 apps).

Top 10%Others
Average score7254
Avg. screenshots15.310.3
Avg. languages5.20.2
Short description75.768.8
Long description2766.52204.8
Feature graphic100%100%
Video29.7%8%

Key takeaways

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Frequently asked questions

How many languages do dating app listings support on average?

9.1 languages on average. 29% of the sample ships in two languages at most (N=131 apps).

How many screenshots should a store listing have?

The sample averages 11.5 screenshots; 7% publish fewer than five (N=131).

What is the average ASO score in this category?

56.5/100 on average, with a median of 57.2/100 (N=131).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=131).

Where does this data come from?

The Shotyend ASO Index: a sample of 131 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.

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Data-backed guides

How to Write an App Description (Long Description Template)How to Reply to App ReviewsHow to A/B Test Your Store Listing