Productivity App Store Listing Analysis in Canada
Across 196 productivity app store listings (Canada), the median ASO score is 77.5/100, with 19.4 languages and 14.7 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 196 apps).
We compared 196 productivity app store pages. The average language count is 19.4 and the average screenshot count is 14.7, giving a mean listing score of 75.1/100.
Listing score distribution
Language coverage and missed markets
Across 127 scanned apps the average language count is 19.4; 2% ship in at most two languages.
| Language | Share of apps published | |
|---|---|---|
| English | 97% | |
| Spanish | 97% | |
| Portuguese (BR) | 97% | |
| German | 97% | |
| Japanese | 97% | |
| French | 97% | |
| Indonesian | 97% | |
| Korean | 97% | |
| Thai | 97% | |
| Chinese (Simpl.) | 97% | |
| Hindi | 96% | |
| Russian | 96% | |
| Italian | 96% | |
| Turkish | 96% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Chinese (Trad.) | 4% | ~1.1% |
| Arabic | 3% | ~3% |
| Polish | 3% | ~1.2% |
| Ukrainian | 3% | ~0.8% |
| Hindi | 3% | ~5.8% |
Visual assets
Listings use 14.7 screenshots on average and 3% stay below five. Feature graphics appear in 100% and promo videos in 15%.
Text and ASO fields
The short description uses 68 characters on average, leaving 15% of the 80-character field unused. Long descriptions average 2476 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 8.673 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 93.7 | 67.6 |
| Avg. screenshots | 16.9 | 11.6 |
| Avg. languages | 20 | 9.4 |
| Short description | 74.4 | 65 |
| Long description | 2799.6 | 1792.1 |
| Feature graphic | 100% | 100% |
| Video | 39.3% | 10.6% |
Key takeaways
- The most missed market is Chinese (Trad.): 5% of apps have no listing in that language (~1.1% of downloads).
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Frequently asked questions
How many languages do productivity app listings support on average?
19.4 languages on average. 2% of the sample ships in two languages at most (N=196 apps).
How many screenshots should a store listing have?
The sample averages 14.7 screenshots; 3% publish fewer than five (N=196).
What is the average ASO score in this category?
75.1/100 on average, with a median of 77.5/100 (N=196).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=196).
Where does this data come from?
The Shotyend ASO Index: a sample of 196 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.