Productivity App Store Listing Analysis in South Korea
Across 834 productivity app store listings (South Korea), the median ASO score is 58.7/100, with 19.9 languages and 12.1 screenshots on average. 0% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 834 apps).
We scanned 834 productivity app listings: the average store listing score is 60.7/100. Localisation is the weakest area — 0% never pass two languages.
Listing score distribution
Language coverage and missed markets
Across 183 scanned apps the average language count is 19.9; 0% ship in at most two languages.
| Language | Share of apps published | |
|---|---|---|
| Spanish | 100% | |
| Portuguese (BR) | 100% | |
| German | 100% | |
| French | 100% | |
| Italian | 100% | |
| English | 99% | |
| Japanese | 99% | |
| Turkish | 99% | |
| Thai | 99% | |
| Polish | 99% | |
| Chinese (Simpl.) | 99% | |
| Dutch | 99% | |
| Hindi | 98% | |
| Russian | 98% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Hindi | 1% | ~5.8% |
| Russian | 1% | ~5.1% |
| Indonesian | 1% | ~3.1% |
| Arabic | 1% | ~3% |
| Korean | 1% | ~2.2% |
Visual assets
On the visual side we measured 12.1 screenshots on average, with 11% using fewer than five and 100% having a feature graphic.
Text and ASO fields
On average 70 of the 80 short-description characters are used, and 14% of apps keep the long description under 500 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 8.673 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 93.7 | 67.6 |
| Avg. screenshots | 16.9 | 11.6 |
| Avg. languages | 20 | 9.4 |
| Short description | 74.4 | 65 |
| Long description | 2799.6 | 1792.1 |
| Feature graphic | 100% | 100% |
| Video | 39.3% | 10.6% |
Key takeaways
- The most missed market is Hindi: 1% of apps have no listing in that language (~5.8% of downloads).
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Frequently asked questions
How many languages do productivity app listings support on average?
19.9 languages on average. 0% of the sample ships in two languages at most (N=834 apps).
How many screenshots should a store listing have?
The sample averages 12.1 screenshots; 11% publish fewer than five (N=834).
What is the average ASO score in this category?
60.7/100 on average, with a median of 58.7/100 (N=834).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=834).
Where does this data come from?
The Shotyend ASO Index: a sample of 834 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.