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Dating App Store Listing Analysis in Brazil

Across 245 dating app store listings (Brazil), the median ASO score is 55.5/100, with 12.8 languages and 10.5 screenshots on average. 19% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 245 apps).

We measured 245 app pages in the Brazil dating app market. Listings use 10.5 screenshots on average and 0% are missing a feature graphic.

245 apps16 language-scannedcomputed: 2026-10-19Source: public Google Play listing data

Listing score distribution

Average
56
Median
55.5
Lower quartile
50.5
Upper quartile
61.3
0%0-90%10-190%20-294%30-3919%40-4945%50-5927%60-691%70-791%80-892%90-99

Visual assets

The average screenshot count is 10.5. A feature graphic is present in 100% of listings and a video in 10%.

Avg. screenshots
10.5
<5 screenshots
9%
≥8 screenshots
53%
Feature graphic
100%
Video
10%

Text and ASO fields

The short description uses 63 characters on average, leaving 21% of the 80-character field unused. Long descriptions average 2076 characters.

Short description
63
Unused
20%
Long description
2076
<500 chars
7%

Most used terms in this category

dating 82%singles 38%meet people 27%flirt 12%marriage 12%dating chat 13%meet singles 8%online dating 9%serious relationship 9%serious dating 4%dating meet 11%dating apps 12%serious relationships 6%gay 4%dating designed 8%match chat 7%find love 10%real connections 10%blind date 2%chat date 9%casual dating 5%singles who 7%chat meet 12%meet date 5%dating where 5%dating singles 4%lesbian 2%anonymous 5%meaningful connections 11%dating dating 5%

What do the best listings do differently?

Measured gap between the top-scoring 10% and the rest of this category (learned from 1.240 apps).

Top 10%Others
Average score7254
Avg. screenshots15.310.3
Avg. languages5.20.2
Short description75.768.8
Long description2766.52204.8
Feature graphic100%100%
Video29.7%8%

Key takeaways

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Frequently asked questions

How many languages do dating app listings support on average?

12.8 languages on average. 19% of the sample ships in two languages at most (N=245 apps).

How many screenshots should a store listing have?

The sample averages 10.5 screenshots; 9% publish fewer than five (N=245).

What is the average ASO score in this category?

56/100 on average, with a median of 55.5/100 (N=245).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=245).

Where does this data come from?

The Shotyend ASO Index: a sample of 245 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.

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Data-backed guides

How to Reply to App ReviewsHow to A/B Test Your Store ListingWhich Languages Should You Localise First?