Utility App Store Listing Analysis in Vietnam
Across 104 utility app store listings (Vietnam), the median ASO score is 65.1/100, with 18.1 languages and 13.5 screenshots on average. 7% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 104 apps).
We analysed 104 utility app store listings in Vietnam Google Play. About 7% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Visual assets
Listings use 13.5 screenshots on average and 10% stay below five. Feature graphics appear in 100% and promo videos in 14%.
Text and ASO fields
On average 63 of the 80 short-description characters are used, and 14% of apps keep the long description under 500 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 28.377 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 91.6 | 59.9 |
| Avg. screenshots | 16.3 | 11.2 |
| Avg. languages | 20 | 4.8 |
| Short description | 73.7 | 64.7 |
| Long description | 2703.6 | 1756.3 |
| Feature graphic | 100% | 100% |
| Video | 28.6% | 10.1% |
Key takeaways
- The most missed market is Chinese (Trad.): 14% of apps have no listing in that language (~1.1% of downloads).
- 21% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do utility app listings support on average?
18.1 languages on average. 7% of the sample ships in two languages at most (N=104 apps).
How many screenshots should a store listing have?
The sample averages 13.5 screenshots; 10% publish fewer than five (N=104).
What is the average ASO score in this category?
66.6/100 on average, with a median of 65.1/100 (N=104).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=104).
Where does this data come from?
The Shotyend ASO Index: a sample of 104 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.