Social App Store Listing Analysis in the United Kingdom
Across 142 social app store listings (the United Kingdom), the median ASO score is 84/100, with 19.2 languages and 10.7 screenshots on average. 3% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 142 apps).
We scanned 142 social app listings: the average store listing score is 81.9/100. Localisation is the weakest area — 3% never pass two languages.
Listing score distribution
Language coverage and missed markets
Across 142 scanned apps the average language count is 19.2; 3% ship in at most two languages.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| French | 97% | |
| Spanish | 96% | |
| Portuguese (BR) | 96% | |
| German | 96% | |
| Japanese | 96% | |
| Arabic | 96% | |
| Korean | 96% | |
| Italian | 96% | |
| Chinese (Simpl.) | 96% | |
| Russian | 95% | |
| Indonesian | 95% | |
| Polish | 95% | |
| Dutch | 95% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Turkish | 5% | ~1.8% |
| Hindi | 4% | ~5.8% |
| Vietnamese | 4% | ~1.7% |
| Thai | 4% | ~1.4% |
| Chinese (Trad.) | 4% | ~1.1% |
Visual assets
The average screenshot count is 10.7. A feature graphic is present in 100% of listings and a video in 15%.
Text and ASO fields
Text fields are underused: 61 characters in the short description and 1781 characters in the long description on average.
Most used terms in this category
Key takeaways
- The most missed market is Turkish: 6% of apps have no listing in that language (~1.8% of downloads).
- 24% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do social app listings support on average?
19.2 languages on average. 3% of the sample ships in two languages at most (N=142 apps).
How many screenshots should a store listing have?
The sample averages 10.7 screenshots; 11% publish fewer than five (N=142).
What is the average ASO score in this category?
81.9/100 on average, with a median of 84/100 (N=142).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=142).
Where does this data come from?
The Shotyend ASO Index: a sample of 142 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.