Photo App Store Listing Analysis in the United Kingdom
Across 106 photo app store listings (the United Kingdom), the median ASO score is 86.5/100, with 18.6 languages and 12.3 screenshots on average. 7% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 106 apps).
We scanned 106 photo app listings: the average store listing score is 84.8/100. Localisation is the weakest area — 7% never pass two languages.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 18.6 languages on average, with 7% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| English | 100% | |
| Spanish | 94% | |
| Hindi | 93% | |
| French | 93% | |
| Korean | 93% | |
| Thai | 93% | |
| Chinese (Simpl.) | 93% | |
| Portuguese (BR) | 92% | |
| Russian | 92% | |
| German | 92% | |
| Japanese | 92% | |
| Indonesian | 92% | |
| Italian | 92% | |
| Turkish | 92% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Arabic | 8% | ~3% |
| Polish | 8% | ~1.2% |
| Dutch | 8% | ~0.8% |
| Portuguese (BR) | 7% | ~6.2% |
| Russian | 7% | ~5.1% |
Visual assets
The average screenshot count is 12.3. A feature graphic is present in 100% of listings and a video in 19%.
Text and ASO fields
The short description uses 67 characters on average, leaving 16% of the 80-character field unused. Long descriptions average 2405 characters.
Most used terms in this category
Key takeaways
- The most missed market is Arabic: 8% of apps have no listing in that language (~3.0% of downloads).
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Frequently asked questions
How many languages do photo app listings support on average?
18.6 languages on average. 7% of the sample ships in two languages at most (N=106 apps).
How many screenshots should a store listing have?
The sample averages 12.3 screenshots; 5% publish fewer than five (N=106).
What is the average ASO score in this category?
84.8/100 on average, with a median of 86.5/100 (N=106).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=106).
Where does this data come from?
The Shotyend ASO Index: a sample of 106 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.