Photo App Store Listing Analysis in Japan
Across 595 photo app store listings (Japan), the median ASO score is 61.4/100, with 19.4 languages and 13.4 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 595 apps).
We scanned 595 photo app listings: the average store listing score is 63.8/100. Localisation is the weakest area — 2% never pass two languages.
Listing score distribution
Language coverage and missed markets
Across 159 scanned apps the average language count is 19.4; 2% ship in at most two languages.
| Language | Share of apps published | |
|---|---|---|
| English | 98% | |
| Dutch | 98% | |
| Spanish | 97% | |
| Russian | 97% | |
| German | 97% | |
| Japanese | 97% | |
| French | 97% | |
| Indonesian | 97% | |
| Korean | 97% | |
| Italian | 97% | |
| Vietnamese | 97% | |
| Thai | 97% | |
| Chinese (Simpl.) | 97% | |
| Portuguese (BR) | 96% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Hindi | 5% | ~5.8% |
| Chinese (Trad.) | 5% | ~1.1% |
| Ukrainian | 5% | ~0.8% |
| Polish | 3% | ~1.2% |
| Portuguese (BR) | 3% | ~6.2% |
Visual assets
Listings use 13.4 screenshots on average and 8% stay below five. Feature graphics appear in 100% and promo videos in 17%.
Text and ASO fields
On average 70 of the 80 short-description characters are used, and 5% of apps keep the long description under 500 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 2.344 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 93.9 | 66.4 |
| Avg. screenshots | 16.7 | 13 |
| Avg. languages | 19.9 | 7.2 |
| Short description | 75.8 | 67.9 |
| Long description | 2911.3 | 2248.3 |
| Feature graphic | 100% | 100% |
| Video | 31.6% | 14.4% |
Key takeaways
- The most missed market is Hindi: 5% of apps have no listing in that language (~5.8% of downloads).
- 16% of apps have not been updated in over a year; freshness affects ranking.
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Frequently asked questions
How many languages do photo app listings support on average?
19.4 languages on average. 2% of the sample ships in two languages at most (N=595 apps).
How many screenshots should a store listing have?
The sample averages 13.4 screenshots; 8% publish fewer than five (N=595).
What is the average ASO score in this category?
63.8/100 on average, with a median of 61.4/100 (N=595).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=595).
Where does this data come from?
The Shotyend ASO Index: a sample of 595 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.