Photo App Store Listing Analysis in Japan
Across 638 photo app store listings (Japan), the median ASO score is 61.3/100, with 19.3 languages and 13.3 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 638 apps).
We scanned 638 photo app listings: the average store listing score is 64.1/100. Localisation is the weakest area — 2% never pass two languages.
Listing score distribution
Language coverage and missed markets
Across 171 scanned apps the average language count is 19.3; 2% ship in at most two languages.
| Language | Share of apps published | |
|---|---|---|
| English | 98% | |
| Dutch | 97% | |
| Spanish | 97% | |
| Russian | 97% | |
| German | 97% | |
| Japanese | 97% | |
| French | 97% | |
| Indonesian | 97% | |
| Korean | 97% | |
| Italian | 97% | |
| Vietnamese | 97% | |
| Thai | 97% | |
| Chinese (Simpl.) | 97% | |
| Portuguese (BR) | 96% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Hindi | 5% | ~5.8% |
| Chinese (Trad.) | 5% | ~1.1% |
| Ukrainian | 5% | ~0.8% |
| Polish | 4% | ~1.2% |
| Portuguese (BR) | 3% | ~6.2% |
Visual assets
Listings use 13.3 screenshots on average and 8% stay below five. Feature graphics appear in 100% and promo videos in 17%.
Text and ASO fields
On average 70 of the 80 short-description characters are used, and 5% of apps keep the long description under 500 characters.
Most used terms in this category
Key takeaways
- The most missed market is Hindi: 5% of apps have no listing in that language (~5.8% of downloads).
- 22% of apps have not been updated in over a year; freshness affects ranking.
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Frequently asked questions
How many languages do photo app listings support on average?
19.3 languages on average. 2% of the sample ships in two languages at most (N=638 apps).
How many screenshots should a store listing have?
The sample averages 13.3 screenshots; 8% publish fewer than five (N=638).
What is the average ASO score in this category?
64.1/100 on average, with a median of 61.3/100 (N=638).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=638).
Where does this data come from?
The Shotyend ASO Index: a sample of 638 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.