Lifestyle App Store Listing Analysis in the United Kingdom
Across 256 lifestyle app store listings (the United Kingdom), the median ASO score is 56.2/100, with 17.6 languages and 10.6 screenshots on average. 10% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 256 apps).
We compared 256 lifestyle app store pages. The average language count is 17.6 and the average screenshot count is 10.6, giving a mean listing score of 56.9/100.
Listing score distribution
Visual assets
The average screenshot count is 10.6. A feature graphic is present in 100% of listings and a video in 10%.
Text and ASO fields
Text fields are underused: 64 characters in the short description and 1882 characters in the long description on average.
Most used terms in this category
Key takeaways
- The most missed market is Hindi: 14% of apps have no listing in that language (~5.8% of downloads).
- 20% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do lifestyle app listings support on average?
17.6 languages on average. 10% of the sample ships in two languages at most (N=256 apps).
How many screenshots should a store listing have?
The sample averages 10.6 screenshots; 14% publish fewer than five (N=256).
What is the average ASO score in this category?
56.9/100 on average, with a median of 56.2/100 (N=256).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=256).
Where does this data come from?
The Shotyend ASO Index: a sample of 256 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.