Food & Drink App Store Listing Analysis in the United Kingdom
Across 201 food & drink app store listings (the United Kingdom), the median ASO score is 55.5/100, with 14.4 languages and 10.9 screenshots on average. 29% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 201 apps).
We analysed 201 food & drink app store listings in the United Kingdom Google Play. About 29% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Visual assets
Listings use 10.9 screenshots on average and 14% stay below five. Feature graphics appear in 100% and promo videos in 11%.
Text and ASO fields
The short description uses 60 characters on average, leaving 25% of the 80-character field unused. Long descriptions average 1674 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 3.391 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 72.7 | 52.1 |
| Avg. screenshots | 16.4 | 10.5 |
| Avg. languages | 6.6 | 0.3 |
| Short description | 71.3 | 62.1 |
| Long description | 2440.1 | 1499 |
| Feature graphic | 100% | 100% |
| Video | 40.2% | 9.1% |
Key takeaways
- The most missed market is Japanese: 36% of apps have no listing in that language (~3.4% of downloads).
- 25% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do food & drink app listings support on average?
14.4 languages on average. 29% of the sample ships in two languages at most (N=201 apps).
How many screenshots should a store listing have?
The sample averages 10.9 screenshots; 14% publish fewer than five (N=201).
What is the average ASO score in this category?
54.4/100 on average, with a median of 55.5/100 (N=201).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=201).
Where does this data come from?
The Shotyend ASO Index: a sample of 201 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.