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Food & Drink App Store Listing Analysis in the United Kingdom

Across 205 food & drink app store listings (the United Kingdom), the median ASO score is 55.5/100, with 12.7 languages and 11.1 screenshots on average. 33% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 205 apps).

We analysed 205 food & drink app store listings in the United Kingdom Google Play. About 33% ship in only one or two languages and 0% have no feature graphic.

205 apps15 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
55
Median
55.5
Lower quartile
47.7
Upper quartile
62
0%0-90%10-190%20-2910%30-3923%40-4932%50-5928%60-693%70-791%80-891%90-99

Visual assets

Listings use 11.1 screenshots on average and 14% stay below five. Feature graphics appear in 100% and promo videos in 12%.

Avg. screenshots
11.1
<5 screenshots
13%
≥8 screenshots
58%
Feature graphic
100%
Video
11%

Text and ASO fields

The short description uses 60 characters on average, leaving 24% of the 80-character field unused. Long descriptions average 1681 characters.

Short description
60
Unused
24%
Long description
1681
<500 chars
12%

Most used terms in this category

recipes 42%wine 6%recipe 25%meal planner 7%cook 16%cocktail 5%cookbook 7%dessert 5%ingredients 18%baking 4%desserts 7%breakfast 6%dishes 12%diet 7%dessert recipes 2%meal 18%cocktails 4%delicious 22%cocktail recipes 4%recipes offline 4%food delivery 7%save recipes 3%cuisine 6%pizza 6%wines 4%meal plans 4%grocery 10%healthy recipes 3%keto 2%food recipes 3%

Key takeaways

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Frequently asked questions

How many languages do food & drink app listings support on average?

12.7 languages on average. 33% of the sample ships in two languages at most (N=205 apps).

How many screenshots should a store listing have?

The sample averages 11.1 screenshots; 14% publish fewer than five (N=205).

What is the average ASO score in this category?

55/100 on average, with a median of 55.5/100 (N=205).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=205).

Where does this data come from?

The Shotyend ASO Index: a sample of 205 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

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Data-backed guides

How to Reply to App ReviewsHow to A/B Test Your Store ListingWhich Languages Should You Localise First?