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Shopping App Store Listing Analysis in Spain

Across 341 shopping app store listings (Spain), the median ASO score is 81/100, with 19.6 languages and 10.9 screenshots on average. 0% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 341 apps).

We compared 341 shopping app store pages. The average language count is 19.6 and the average screenshot count is 10.9, giving a mean listing score of 80.6/100.

341 apps341 language-scannedcomputed: 2026-10-19Source: public Google Play listing data

Listing score distribution

Average
80.6
Median
81
Lower quartile
74
Upper quartile
89
0%0-90%10-190%20-290%30-391%40-491%50-5912%60-6928%70-7936%80-8922%90-99

Language coverage and missed markets

Across 341 scanned apps the average language count is 19.6; 0% ship in at most two languages.

Average languages
19.6
≤2 languages
0%
≥5 languages
99%
language-scanned
341
LanguageShare of apps published
Spanish99%
German99%
Italian99%
Portuguese (BR)99%
French99%
Dutch99%
Polish98%
Russian98%
Japanese97%
Arabic97%
Turkish97%
Hindi97%
Chinese (Simpl.)97%
English97%

Biggest missed markets

LanguageShare without a listingApprox. download share
Thai2%~1.4%
English2%~22%
Indonesian2%~3.1%
Korean2%~2.2%
Vietnamese2%~1.7%

Visual assets

The average screenshot count is 10.9. A feature graphic is present in 100% of listings and a video in 8%.

Avg. screenshots
10.9
<5 screenshots
12%
≥8 screenshots
56%
Feature graphic
100%
Video
8%

Text and ASO fields

The short description uses 60 characters on average, leaving 24% of the 80-character field unused. Long descriptions average 1576 characters.

Short description
60
Unused
24%
Long description
1576
<500 chars
20%

Most used terms in this category

shoes 6%shopping 43%online shopping 9%wholesale 6%shopping list 6%grocery 9%fashion 14%shopping experience 12%grocery shopping 5%sneakers 3%discounts 21%clothing 8%toys 3%exclusive offers 7%supermercado 2%electronics 8%products 41%interact promotions 2%coupons 8%cashback 5%grocery list 3%second hand 2%shop online 3%deals 16%supermarket 5%accessories 10%shipping 6%retailers 5%offers discounts 4%children clothing 1%

What do the best listings do differently?

Measured gap between the top-scoring 10% and the rest of this category (learned from 6.603 apps).

Top 10%Others
Average score93.569.4
Avg. screenshots15.39.6
Avg. languages2012.8
Short description75.663.6
Long description2697.81470.3
Feature graphic100%100%
Video43.4%7.1%

Key takeaways

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Frequently asked questions

How many languages do shopping app listings support on average?

19.6 languages on average. 0% of the sample ships in two languages at most (N=341 apps).

How many screenshots should a store listing have?

The sample averages 10.9 screenshots; 13% publish fewer than five (N=341).

What is the average ASO score in this category?

80.6/100 on average, with a median of 81/100 (N=341).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=341).

Where does this data come from?

The Shotyend ASO Index: a sample of 341 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.

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Data-backed guides

How Many Screenshots Should a Play Listing Have?ASO Keyword Research: A Step-by-Step MethodApp Icon Design Guide (Play + App Store)