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Dating App Store Listing Analysis in Russia

Across 141 dating app store listings (Russia), the median ASO score is 55.3/100, with 9.6 languages and 11.3 screenshots on average. 38% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 141 apps).

We compared 141 dating app store pages. The average language count is 9.6 and the average screenshot count is 11.3, giving a mean listing score of 54.9/100.

141 apps8 language-scannedcomputed: 2026-10-19Source: public Google Play listing data

Listing score distribution

Average
54.9
Median
55.3
Lower quartile
49.6
Upper quartile
59.5
0%0-90%10-190%20-296%30-3920%40-4951%50-5918%60-692%70-792%80-890%90-99

Visual assets

The average screenshot count is 11.3. A feature graphic is present in 100% of listings and a video in 11%.

Avg. screenshots
11.3
<5 screenshots
6%
≥8 screenshots
53%
Feature graphic
100%
Video
10%

Text and ASO fields

The short description uses 64 characters on average, leaving 19% of the 80-character field unused. Long descriptions average 2120 characters.

Short description
64
Unused
19%
Long description
2120
<500 chars
3%

Most used terms in this category

dating 82%singles 38%meet people 27%flirt 12%marriage 12%dating chat 13%meet singles 8%online dating 9%serious relationship 9%serious dating 4%dating meet 11%dating apps 12%serious relationships 6%gay 4%dating designed 8%match chat 7%find love 10%real connections 10%blind date 2%chat date 9%casual dating 5%singles who 7%chat meet 12%meet date 5%dating where 5%dating singles 4%lesbian 2%anonymous 5%meaningful connections 11%dating dating 5%

What do the best listings do differently?

Measured gap between the top-scoring 10% and the rest of this category (learned from 1.240 apps).

Top 10%Others
Average score7254
Avg. screenshots15.310.3
Avg. languages5.20.2
Short description75.768.8
Long description2766.52204.8
Feature graphic100%100%
Video29.7%8%

Key takeaways

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Frequently asked questions

How many languages do dating app listings support on average?

9.6 languages on average. 38% of the sample ships in two languages at most (N=141 apps).

How many screenshots should a store listing have?

The sample averages 11.3 screenshots; 6% publish fewer than five (N=141).

What is the average ASO score in this category?

54.9/100 on average, with a median of 55.3/100 (N=141).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=141).

Where does this data come from?

The Shotyend ASO Index: a sample of 141 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.

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Data-backed guides

App Icon Design Guide (Play + App Store)How to Write an App Description (Long Description Template)How to Reply to App Reviews