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Education App Store Listing Analysis in Russia

Across 495 education app store listings (Russia), the median ASO score is 85/100, with 19.5 languages and 14.2 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 495 apps).

We scanned 495 education app listings: the average store listing score is 83.9/100. Localisation is the weakest area — 2% never pass two languages.

495 apps495 language-scannedcomputed: 2026-10-19Source: public Google Play listing data

Listing score distribution

Average
83.9
Median
85
Lower quartile
79
Upper quartile
91
0%0-90%10-190%20-290%30-390%40-491%50-595%60-6919%70-7943%80-8932%90-99

Language coverage and missed markets

Language scanning of 495 apps found 19.5 languages on average, and only 98% reach five or more.

Average languages
19.5
≤2 languages
1%
≥5 languages
98%
language-scanned
495
LanguageShare of apps published
Spanish98%
Japanese98%
Chinese (Simpl.)98%
German97%
French97%
Portuguese (BR)97%
Hindi97%
Russian97%
Arabic97%
Korean97%
Italian97%
Turkish97%
Vietnamese97%
Thai97%

Biggest missed markets

LanguageShare without a listingApprox. download share
English3%~22%
Indonesian2%~3.1%
Polish2%~1.2%
Dutch2%~0.8%
Ukrainian2%~0.8%

Visual assets

The average screenshot count is 14.2. A feature graphic is present in 100% of listings and a video in 14%.

Avg. screenshots
14.2
<5 screenshots
6%
≥8 screenshots
75%
Feature graphic
100%
Video
14%

Text and ASO fields

Text fields are underused: 68 characters in the short description and 1951 characters in the long description on average.

Short description
68
Unused
15%
Long description
1951
<500 chars
11%

Most used terms in this category

exam 17%vocabulary 13%learn english 8%flashcards 8%learn spanish 4%grammar 7%enem 2%learn german 4%practice tests 4%exams 13%quran 3%alphabet 3%tutor 6%lessons 16%language learning 8%mock 3%exam questions 2%physics 3%exam preparation 4%theory test 1%kpss 1%license exam 1%chemistry 3%pronunciation 7%english dictionary 2%exam prep 3%math 6%mock tests 2%python 1%speak english 3%

What do the best listings do differently?

Measured gap between the top-scoring 10% and the rest of this category (learned from 10.113 apps).

Top 10%Others
Average score95.276.2
Avg. screenshots18.213.3
Avg. languages2014.6
Short description77.868.4
Long description2787.91843.9
Feature graphic100%100%
Video52%11.4%

Key takeaways

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Frequently asked questions

How many languages do education app listings support on average?

19.5 languages on average. 2% of the sample ships in two languages at most (N=495 apps).

How many screenshots should a store listing have?

The sample averages 14.2 screenshots; 6% publish fewer than five (N=495).

What is the average ASO score in this category?

83.9/100 on average, with a median of 85/100 (N=495).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=495).

Where does this data come from?

The Shotyend ASO Index: a sample of 495 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.

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Data-backed guides

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