Sports App Store Listing Analysis in the Netherlands
Across 305 sports app store listings (the Netherlands), the median ASO score is 54.2/100, with 20 languages and 11.3 screenshots on average. 0% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 305 apps).
We scanned 305 sports app listings: the average store listing score is 55.2/100. Localisation is the weakest area — 0% never pass two languages.
Listing score distribution
Visual assets
On the visual side we measured 11.3 screenshots on average, with 12% using fewer than five and 100% having a feature graphic.
Text and ASO fields
On average 59 of the 80 short-description characters are used, and 16% of apps keep the long description under 500 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 3.444 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 72.1 | 53.2 |
| Avg. screenshots | 15.3 | 11.1 |
| Avg. languages | 6.1 | 0.3 |
| Short description | 73 | 62.5 |
| Long description | 2433.8 | 1646.2 |
| Feature graphic | 100% | 100% |
| Video | 29.5% | 7.5% |
Key takeaways
- The most missed market is Turkish: 3% of apps have no listing in that language (~1.8% of downloads).
- 26% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do sports app listings support on average?
20 languages on average. 0% of the sample ships in two languages at most (N=305 apps).
How many screenshots should a store listing have?
The sample averages 11.3 screenshots; 12% publish fewer than five (N=305).
What is the average ASO score in this category?
55.2/100 on average, with a median of 54.2/100 (N=305).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=305).
Where does this data come from?
The Shotyend ASO Index: a sample of 305 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.