Sports App Store Listing Analysis in the Netherlands
Across 312 sports app store listings (the Netherlands), the median ASO score is 55.9/100, with 20 languages and 11.2 screenshots on average. 0% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 312 apps).
We scanned 312 sports app listings: the average store listing score is 56.0/100. Localisation is the weakest area — 0% never pass two languages.
Listing score distribution
Visual assets
On the visual side we measured 11.2 screenshots on average, with 12% using fewer than five and 100% having a feature graphic.
Text and ASO fields
On average 59 of the 80 short-description characters are used, and 17% of apps keep the long description under 500 characters.
Most used terms in this category
Key takeaways
- The most missed market is Turkish: 3% of apps have no listing in that language (~1.8% of downloads).
- 27% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do sports app listings support on average?
20 languages on average. 0% of the sample ships in two languages at most (N=312 apps).
How many screenshots should a store listing have?
The sample averages 11.2 screenshots; 12% publish fewer than five (N=312).
What is the average ASO score in this category?
56/100 on average, with a median of 55.9/100 (N=312).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=312).
Where does this data come from?
The Shotyend ASO Index: a sample of 312 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.