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Education App Store Listing Analysis in the Netherlands

Across 562 education app store listings (the Netherlands), the median ASO score is 87/100, with 19.8 languages and 14.7 screenshots on average. 0% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 562 apps).

This report is based on derived statistics from 562 education app listings in the Netherlands. The median score is 87.0/100 and 0% are limited to one or two languages.

562 apps562 language-scannedcomputed: 2026-10-19Source: public Google Play listing data

Listing score distribution

Average
85.9
Median
87
Lower quartile
82
Upper quartile
91
0%0-90%10-190%20-290%30-390%40-490%50-593%60-6914%70-7946%80-8937%90-99

Language coverage and missed markets

Language coverage is the weakest side of this category: 19.8 languages on average, with 0% limited to one or two.

Average languages
19.8
≤2 languages
0%
≥5 languages
99%
language-scanned
562
LanguageShare of apps published
Portuguese (BR)99%
Russian99%
Korean99%
Chinese (Simpl.)99%
German99%
Japanese99%
French99%
Turkish99%
Thai99%
Polish99%
Chinese (Trad.)99%
Spanish99%
Hindi99%
Indonesian99%

Biggest missed markets

LanguageShare without a listingApprox. download share
Ukrainian1%~0.8%
English1%~22%
Arabic1%~3%
Italian1%~1.9%
Spanish0%~8.3%

Visual assets

The average screenshot count is 14.7. A feature graphic is present in 100% of listings and a video in 12%.

Avg. screenshots
14.7
<5 screenshots
4%
≥8 screenshots
76%
Feature graphic
100%
Video
11%

Text and ASO fields

On average 67 of the 80 short-description characters are used, and 10% of apps keep the long description under 500 characters.

Short description
66
Unused
16%
Long description
1979
<500 chars
10%

Most used terms in this category

exam 17%vocabulary 13%learn english 8%flashcards 8%learn spanish 4%grammar 7%enem 2%learn german 4%practice tests 4%exams 13%quran 3%alphabet 3%tutor 6%lessons 16%language learning 8%mock 3%exam questions 2%physics 3%exam preparation 4%theory test 1%kpss 1%license exam 1%chemistry 3%pronunciation 7%english dictionary 2%exam prep 3%math 6%mock tests 2%python 1%speak english 3%

What do the best listings do differently?

Measured gap between the top-scoring 10% and the rest of this category (learned from 10.113 apps).

Top 10%Others
Average score95.276.2
Avg. screenshots18.213.3
Avg. languages2014.6
Short description77.868.4
Long description2787.91843.9
Feature graphic100%100%
Video52%11.4%

Key takeaways

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Frequently asked questions

How many languages do education app listings support on average?

19.8 languages on average. 0% of the sample ships in two languages at most (N=562 apps).

How many screenshots should a store listing have?

The sample averages 14.7 screenshots; 5% publish fewer than five (N=562).

What is the average ASO score in this category?

85.9/100 on average, with a median of 87/100 (N=562).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=562).

Where does this data come from?

The Shotyend ASO Index: a sample of 562 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.

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Data-backed guides

How Many Screenshots Should a Play Listing Have?ASO Keyword Research: A Step-by-Step MethodApp Icon Design Guide (Play + App Store)