Productivity App Store Listing Analysis in the Netherlands
Across 485 productivity app store listings (the Netherlands), the median ASO score is 85/100, with 19.8 languages and 11.9 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 485 apps).
We analysed 485 productivity app store listings in the Netherlands Google Play. About 1% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Language coverage and missed markets
Language scanning of 485 apps found 19.8 languages on average, and only 99% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| Dutch | 99% | |
| Spanish | 99% | |
| Portuguese (BR) | 99% | |
| Russian | 99% | |
| German | 99% | |
| French | 99% | |
| Indonesian | 99% | |
| Arabic | 99% | |
| Italian | 99% | |
| Turkish | 99% | |
| Vietnamese | 99% | |
| Thai | 99% | |
| Polish | 99% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Hindi | 1% | ~5.8% |
| Japanese | 1% | ~3.4% |
| Korean | 1% | ~2.2% |
| Chinese (Trad.) | 1% | ~1.1% |
| Spanish | 0% | ~8.3% |
Visual assets
On the visual side we measured 11.9 screenshots on average, with 10% using fewer than five and 100% having a feature graphic.
Text and ASO fields
On average 64 of the 80 short-description characters are used, and 12% of apps keep the long description under 500 characters.
Most used terms in this category
Key takeaways
- The most missed market is Hindi: 1% of apps have no listing in that language (~5.8% of downloads).
- 20% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do productivity app listings support on average?
19.8 languages on average. 1% of the sample ships in two languages at most (N=485 apps).
How many screenshots should a store listing have?
The sample averages 11.9 screenshots; 10% publish fewer than five (N=485).
What is the average ASO score in this category?
84.4/100 on average, with a median of 85/100 (N=485).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=485).
Where does this data come from?
The Shotyend ASO Index: a sample of 485 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.