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Health & Fitness App Store Listing Analysis in the Netherlands

Across 534 health & fitness app store listings (the Netherlands), the median ASO score is 85/100, with 19.8 languages and 11.3 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 534 apps).

We scanned 534 health & fitness app listings: the average store listing score is 83.3/100. Localisation is the weakest area — 1% never pass two languages.

534 apps534 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
83.3
Median
85
Lower quartile
77
Upper quartile
91
0%0-90%10-190%20-290%30-390%40-491%50-598%60-6922%70-7939%80-8930%90-99

Language coverage and missed markets

Language coverage is the weakest side of this category: 19.8 languages on average, with 1% limited to one or two.

Average languages
19.8
≤2 languages
0%
≥5 languages
99%
language-scanned
534
LanguageShare of apps published
Spanish99%
Hindi99%
Russian99%
Japanese99%
French99%
Indonesian99%
Korean99%
Italian99%
Vietnamese99%
Polish99%
Chinese (Simpl.)99%
Dutch99%
English99%
Portuguese (BR)99%

Biggest missed markets

LanguageShare without a listingApprox. download share
Ukrainian1%~0.8%
English0%~22%
Portuguese (BR)0%~6.2%
German0%~4.1%
Arabic0%~3%

Visual assets

On the visual side we measured 11.3 screenshots on average, with 11% using fewer than five and 100% having a feature graphic.

Avg. screenshots
11.3
<5 screenshots
11%
≥8 screenshots
59%
Feature graphic
100%
Video
8%

Text and ASO fields

Text fields are underused: 60 characters in the short description and 1921 characters in the long description on average.

Short description
60
Unused
24%
Long description
1921
<500 chars
10%

Most used terms in this category

calorie 12%fasting 4%weight loss 15%lose weight 14%calories 13%pedometer 4%workout 25%workouts 24%blood pressure 4%ovulation 4%blood 5%step counter 4%heart rate 6%intermittent 3%meditation 7%intermittent fasting 3%diet 11%abs 5%calorie counter 6%yoga 7%menstrual 4%fat 10%period tracker 4%pilates 3%pregnancy 4%home workout 5%fertility 3%sleep 12%six pack 2%nutrition 9%

Key takeaways

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Frequently asked questions

How many languages do health & fitness app listings support on average?

19.8 languages on average. 1% of the sample ships in two languages at most (N=534 apps).

How many screenshots should a store listing have?

The sample averages 11.3 screenshots; 11% publish fewer than five (N=534).

What is the average ASO score in this category?

83.3/100 on average, with a median of 85/100 (N=534).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=534).

Where does this data come from?

The Shotyend ASO Index: a sample of 534 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

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Data-backed guides

How Many Screenshots Should a Play Listing Have?ASO Keyword Research: A Step-by-Step MethodApp Icon Design Guide (Play + App Store)