Health & Fitness App Store Listing Analysis in the Netherlands
Across 534 health & fitness app store listings (the Netherlands), the median ASO score is 85/100, with 19.8 languages and 11.3 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 534 apps).
We scanned 534 health & fitness app listings: the average store listing score is 83.3/100. Localisation is the weakest area — 1% never pass two languages.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.8 languages on average, with 1% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| Spanish | 99% | |
| Hindi | 99% | |
| Russian | 99% | |
| Japanese | 99% | |
| French | 99% | |
| Indonesian | 99% | |
| Korean | 99% | |
| Italian | 99% | |
| Vietnamese | 99% | |
| Polish | 99% | |
| Chinese (Simpl.) | 99% | |
| Dutch | 99% | |
| English | 99% | |
| Portuguese (BR) | 99% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Ukrainian | 1% | ~0.8% |
| English | 0% | ~22% |
| Portuguese (BR) | 0% | ~6.2% |
| German | 0% | ~4.1% |
| Arabic | 0% | ~3% |
Visual assets
On the visual side we measured 11.3 screenshots on average, with 11% using fewer than five and 100% having a feature graphic.
Text and ASO fields
Text fields are underused: 60 characters in the short description and 1921 characters in the long description on average.
Most used terms in this category
Key takeaways
- The most missed market is Ukrainian: 1% of apps have no listing in that language (~0.8% of downloads).
- 24% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do health & fitness app listings support on average?
19.8 languages on average. 1% of the sample ships in two languages at most (N=534 apps).
How many screenshots should a store listing have?
The sample averages 11.3 screenshots; 11% publish fewer than five (N=534).
What is the average ASO score in this category?
83.3/100 on average, with a median of 85/100 (N=534).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=534).
Where does this data come from?
The Shotyend ASO Index: a sample of 534 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.