Entertainment App Store Listing Analysis in the Netherlands
Across 284 entertainment app store listings (the Netherlands), the median ASO score is 58/100, with 18.4 languages and 12.8 screenshots on average. 5% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 284 apps).
We measured 284 app pages in the the Netherlands entertainment app market. Listings use 12.8 screenshots on average and 0% are missing a feature graphic.
Listing score distribution
Language coverage and missed markets
Language scanning of 65 apps found 18.4 languages on average, and only 95% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| English | 96% | |
| Spanish | 95% | |
| German | 95% | |
| French | 95% | |
| Dutch | 95% | |
| Italian | 93% | |
| Portuguese (BR) | 92% | |
| Japanese | 92% | |
| Indonesian | 92% | |
| Arabic | 92% | |
| Korean | 92% | |
| Turkish | 92% | |
| Chinese (Simpl.) | 92% | |
| Thai | 90% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Hindi | 12% | ~5.8% |
| Vietnamese | 12% | ~1.7% |
| Chinese (Trad.) | 12% | ~1.1% |
| Ukrainian | 12% | ~0.8% |
| Russian | 10% | ~5.1% |
Visual assets
Listings use 12.8 screenshots on average and 12% stay below five. Feature graphics appear in 100% and promo videos in 12%.
Text and ASO fields
On average 62 of the 80 short-description characters are used, and 11% of apps keep the long description under 500 characters.
Most used terms in this category
Key takeaways
- The most missed market is Hindi: 12% of apps have no listing in that language (~5.8% of downloads).
- 22% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do entertainment app listings support on average?
18.4 languages on average. 5% of the sample ships in two languages at most (N=284 apps).
How many screenshots should a store listing have?
The sample averages 12.8 screenshots; 12% publish fewer than five (N=284).
What is the average ASO score in this category?
60.5/100 on average, with a median of 58/100 (N=284).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=284).
Where does this data come from?
The Shotyend ASO Index: a sample of 284 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.