Communication App Store Listing Analysis in the Netherlands
Across 110 communication app store listings (the Netherlands), the median ASO score is 53.7/100, with 20 languages and 10.1 screenshots on average. 0% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 110 apps).
We scanned 110 communication app listings: the average store listing score is 53.7/100. Localisation is the weakest area — 0% never pass two languages.
Listing score distribution
Visual assets
The average screenshot count is 10.1. A feature graphic is present in 100% of listings and a video in 18%.
Text and ASO fields
On average 63 of the 80 short-description characters are used, and 17% of apps keep the long description under 500 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 2.531 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 70.4 | 53 |
| Avg. screenshots | 13.4 | 10.2 |
| Avg. languages | 4.4 | 0.1 |
| Short description | 73.9 | 64.7 |
| Long description | 2672.2 | 1833.5 |
| Feature graphic | 100% | 100% |
| Video | 31.1% | 11.1% |
Key takeaways
- The most missed market is English: 0% of apps have no listing in that language (~22.0% of downloads).
- 22% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do communication app listings support on average?
20 languages on average. 0% of the sample ships in two languages at most (N=110 apps).
How many screenshots should a store listing have?
The sample averages 10.1 screenshots; 14% publish fewer than five (N=110).
What is the average ASO score in this category?
53.7/100 on average, with a median of 53.7/100 (N=110).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=110).
Where does this data come from?
The Shotyend ASO Index: a sample of 110 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.