Communication App Store Listing Analysis in the Netherlands
Across 116 communication app store listings (the Netherlands), the median ASO score is 53.6/100, with 15.6 languages and 10.1 screenshots on average. 14% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 116 apps).
We scanned 116 communication app listings: the average store listing score is 54.2/100. Localisation is the weakest area — 14% never pass two languages.
Listing score distribution
Visual assets
The average screenshot count is 10.1. A feature graphic is present in 100% of listings and a video in 18%.
Text and ASO fields
On average 62 of the 80 short-description characters are used, and 19% of apps keep the long description under 500 characters.
Most used terms in this category
Key takeaways
- The most missed market is Hindi: 29% of apps have no listing in that language (~5.8% of downloads).
- 23% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do communication app listings support on average?
15.6 languages on average. 14% of the sample ships in two languages at most (N=116 apps).
How many screenshots should a store listing have?
The sample averages 10.1 screenshots; 16% publish fewer than five (N=116).
What is the average ASO score in this category?
54.2/100 on average, with a median of 53.6/100 (N=116).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=116).
Where does this data come from?
The Shotyend ASO Index: a sample of 116 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.