Utility App Store Listing Analysis in Mexico
Across 805 utility app store listings (Mexico), the median ASO score is 85/100, with 19.6 languages and 11.6 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 805 apps).
We compared 805 utility app store pages. The average language count is 19.6 and the average screenshot count is 11.6, giving a mean listing score of 83.2/100.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.6 languages on average, with 2% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| Spanish | 99% | |
| English | 98% | |
| Portuguese (BR) | 98% | |
| Japanese | 98% | |
| Indonesian | 98% | |
| Chinese (Simpl.) | 98% | |
| French | 97% | |
| Arabic | 97% | |
| Korean | 97% | |
| Turkish | 97% | |
| Vietnamese | 97% | |
| Thai | 97% | |
| Hindi | 97% | |
| Polish | 97% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Russian | 2% | ~5.1% |
| German | 2% | ~4.1% |
| Italian | 2% | ~1.9% |
| Chinese (Trad.) | 2% | ~1.1% |
| Ukrainian | 2% | ~0.8% |
Visual assets
Listings use 11.6 screenshots on average and 10% stay below five. Feature graphics appear in 100% and promo videos in 14%.
Text and ASO fields
Text fields are underused: 64 characters in the short description and 1832 characters in the long description on average.
Most used terms in this category
Key takeaways
- The most missed market is Russian: 2% of apps have no listing in that language (~5.1% of downloads).
- 20% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do utility app listings support on average?
19.6 languages on average. 2% of the sample ships in two languages at most (N=805 apps).
How many screenshots should a store listing have?
The sample averages 11.6 screenshots; 10% publish fewer than five (N=805).
What is the average ASO score in this category?
83.2/100 on average, with a median of 85/100 (N=805).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=805).
Where does this data come from?
The Shotyend ASO Index: a sample of 805 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.