Utility App Store Listing Analysis in Mexico
Across 784 utility app store listings (Mexico), the median ASO score is 84/100, with 19.6 languages and 11.7 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 784 apps).
We compared 784 utility app store pages. The average language count is 19.6 and the average screenshot count is 11.7, giving a mean listing score of 81.9/100.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.6 languages on average, with 2% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| Spanish | 99% | |
| English | 98% | |
| Portuguese (BR) | 98% | |
| French | 98% | |
| Japanese | 98% | |
| Indonesian | 98% | |
| Arabic | 98% | |
| Turkish | 98% | |
| Polish | 98% | |
| Chinese (Simpl.) | 98% | |
| Dutch | 98% | |
| German | 97% | |
| Korean | 97% | |
| Italian | 97% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Hindi | 2% | ~5.8% |
| Russian | 2% | ~5.1% |
| German | 2% | ~4.1% |
| Korean | 2% | ~2.2% |
| Italian | 2% | ~1.9% |
Visual assets
Listings use 11.7 screenshots on average and 11% stay below five. Feature graphics appear in 100% and promo videos in 14%.
Text and ASO fields
Text fields are underused: 64 characters in the short description and 1834 characters in the long description on average.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 28.377 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 91.6 | 59.9 |
| Avg. screenshots | 16.3 | 11.2 |
| Avg. languages | 20 | 4.8 |
| Short description | 73.7 | 64.7 |
| Long description | 2703.6 | 1756.3 |
| Feature graphic | 100% | 100% |
| Video | 28.6% | 10.1% |
Key takeaways
- The most missed market is Hindi: 2% of apps have no listing in that language (~5.8% of downloads).
Compare your own app against this data
Enter a package name and we will benchmark its store listing against this sample. Free, no signup.
Frequently asked questions
How many languages do utility app listings support on average?
19.6 languages on average. 2% of the sample ships in two languages at most (N=784 apps).
How many screenshots should a store listing have?
The sample averages 11.7 screenshots; 11% publish fewer than five (N=784).
What is the average ASO score in this category?
81.9/100 on average, with a median of 84/100 (N=784).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=784).
Where does this data come from?
The Shotyend ASO Index: a sample of 784 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.