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Sports App Store Listing Analysis in Mexico

Across 104 sports app store listings (Mexico), the median ASO score is 82/100, with 19.1 languages and 11 screenshots on average. 5% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 104 apps).

We measured 104 app pages in the Mexico sports app market. Listings use 11.0 screenshots on average and 0% are missing a feature graphic.

104 apps104 language-scannedcomputed: 2026-10-19Source: public Google Play listing data

Listing score distribution

Average
80.2
Median
82
Lower quartile
74.2
Upper quartile
88
0%0-90%10-190%20-290%30-390%40-493%50-5914%60-6922%70-7938%80-8922%90-99

Language coverage and missed markets

Language scanning of 104 apps found 19.1 languages on average, and only 95% reach five or more.

Average languages
19.1
≤2 languages
4%
≥5 languages
95%
language-scanned
104
LanguageShare of apps published
Spanish99%
English95%
Portuguese (BR)95%
Hindi95%
Russian95%
German95%
Japanese95%
French95%
Indonesian95%
Arabic95%
Korean95%
Italian95%
Turkish95%
Vietnamese95%

Biggest missed markets

LanguageShare without a listingApprox. download share
English4%~22%
Portuguese (BR)4%~6.2%
Hindi4%~5.8%
Russian4%~5.1%
German4%~4.1%

Visual assets

The average screenshot count is 11.0. A feature graphic is present in 100% of listings and a video in 7%.

Avg. screenshots
11
<5 screenshots
13%
≥8 screenshots
58%
Feature graphic
100%
Video
6%

Text and ASO fields

The short description uses 62 characters on average, leaving 22% of the 80-character field unused. Long descriptions average 1667 characters.

Short description
62
Unused
22%
Long description
1667
<500 chars
16%

Most used terms in this category

live scores 20%live football 12%football 40%leagues 19%football live 8%basketball 11%league 22%soccer 17%football scores 8%tennis 11%standings 13%live score 8%fixtures 11%scores 32%world cup 9%premier league 10%scoreboard 3%tournament 7%football streaming 3%betting 5%handball 3%scores match 6%tournaments 11%scores live 6%football matches 6%soccer scores 3%lineups 8%predictions 10%football predictions 3%match results 4%

What do the best listings do differently?

Measured gap between the top-scoring 10% and the rest of this category (learned from 3.444 apps).

Top 10%Others
Average score72.153.2
Avg. screenshots15.311.1
Avg. languages6.10.3
Short description7362.5
Long description2433.81646.2
Feature graphic100%100%
Video29.5%7.5%

Key takeaways

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Frequently asked questions

How many languages do sports app listings support on average?

19.1 languages on average. 5% of the sample ships in two languages at most (N=104 apps).

How many screenshots should a store listing have?

The sample averages 11 screenshots; 14% publish fewer than five (N=104).

What is the average ASO score in this category?

80.2/100 on average, with a median of 82/100 (N=104).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=104).

Where does this data come from?

The Shotyend ASO Index: a sample of 104 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.

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Data-backed guides

ASO Keyword Research: A Step-by-Step MethodApp Icon Design Guide (Play + App Store)How to Write an App Description (Long Description Template)