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Health & Fitness App Store Listing Analysis in Mexico

Across 165 health & fitness app store listings (Mexico), the median ASO score is 84/100, with 19.5 languages and 11.8 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 165 apps).

We compared 165 health & fitness app store pages. The average language count is 19.5 and the average screenshot count is 11.8, giving a mean listing score of 82.4/100.

165 apps165 language-scannedcomputed: 2026-10-19Source: public Google Play listing data

Listing score distribution

Average
82.4
Median
84
Lower quartile
76.5
Upper quartile
90
0%0-90%10-190%20-290%30-391%40-491%50-5910%60-6922%70-7942%80-8925%90-99

Language coverage and missed markets

Language scanning of 165 apps found 19.5 languages on average, and only 98% reach five or more.

Average languages
19.5
≤2 languages
1%
≥5 languages
98%
language-scanned
165
LanguageShare of apps published
English99%
Spanish98%
Portuguese (BR)98%
German98%
French98%
Italian98%
Turkish98%
Polish98%
Russian97%
Japanese97%
Indonesian97%
Korean97%
Vietnamese97%
Thai97%

Biggest missed markets

LanguageShare without a listingApprox. download share
Chinese (Trad.)4%~1.1%
Hindi3%~5.8%
Chinese (Simpl.)3%~2.6%
Arabic3%~3%
Ukrainian3%~0.8%

Visual assets

Listings use 11.8 screenshots on average and 11% stay below five. Feature graphics appear in 100% and promo videos in 13%.

Avg. screenshots
11.8
<5 screenshots
10%
≥8 screenshots
58%
Feature graphic
100%
Video
12%

Text and ASO fields

Text fields are underused: 65 characters in the short description and 2185 characters in the long description on average.

Short description
64
Unused
19%
Long description
2185
<500 chars
11%

Most used terms in this category

fasting 5%calorie 13%calories 15%pedometer 5%pilates 5%weight loss 15%workout 23%intermittent 4%step counter 6%workouts 23%intermittent fasting 4%ovulation 4%blood pressure 4%diet 11%yoga 7%lose weight 14%calorie counter 8%heart rate 5%blood 5%abs 4%fat 10%nutrition 10%period tracker 4%menstrual 4%meditation 7%pregnancy 5%home workout 5%stretching 4%sleep 12%workout tracker 3%

What do the best listings do differently?

Measured gap between the top-scoring 10% and the rest of this category (learned from 7.295 apps).

Top 10%Others
Average score9577.5
Avg. screenshots16.111.5
Avg. languages2015.9
Short description77.164.4
Long description29332015.3
Feature graphic100%100%
Video37.2%8.8%

Key takeaways

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Frequently asked questions

How many languages do health & fitness app listings support on average?

19.5 languages on average. 2% of the sample ships in two languages at most (N=165 apps).

How many screenshots should a store listing have?

The sample averages 11.8 screenshots; 11% publish fewer than five (N=165).

What is the average ASO score in this category?

82.4/100 on average, with a median of 84/100 (N=165).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=165).

Where does this data come from?

The Shotyend ASO Index: a sample of 165 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.

Related reports

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Data-backed guides

ASO Keyword Research: A Step-by-Step MethodApp Icon Design Guide (Play + App Store)How to Write an App Description (Long Description Template)