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Health & Fitness App Store Listing Analysis in South Korea

Across 857 health & fitness app store listings (South Korea), the median ASO score is 85/100, with 19.7 languages and 12.2 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 857 apps).

This report is based on derived statistics from 857 health & fitness app listings in South Korea. The median score is 85.0/100 and 1% are limited to one or two languages.

857 apps857 language-scannedcomputed: 2026-10-19Source: public Google Play listing data

Listing score distribution

Average
83.9
Median
85
Lower quartile
79
Upper quartile
91
0%0-90%10-190%20-290%30-390%40-491%50-597%60-6918%70-7942%80-8932%90-99

Language coverage and missed markets

Language coverage is the weakest side of this category: 19.7 languages on average, with 1% limited to one or two.

Average languages
19.7
≤2 languages
0%
≥5 languages
99%
language-scanned
857
LanguageShare of apps published
English99%
Spanish99%
German98%
Japanese98%
Italian98%
Russian98%
French98%
Korean98%
Portuguese (BR)98%
Turkish98%
Polish98%
Ukrainian98%
Hindi98%
Indonesian98%

Biggest missed markets

LanguageShare without a listingApprox. download share
Arabic1%~3%
Vietnamese1%~1.7%
Chinese (Simpl.)1%~2.6%
Chinese (Trad.)1%~1.1%
Thai1%~1.4%

Visual assets

Listings use 12.2 screenshots on average and 10% stay below five. Feature graphics appear in 100% and promo videos in 10%.

Avg. screenshots
12.2
<5 screenshots
10%
≥8 screenshots
65%
Feature graphic
99%
Video
10%

Text and ASO fields

The short description uses 70 characters on average, leaving 13% of the 80-character field unused. Long descriptions average 2077 characters.

Short description
69
Unused
13%
Long description
2077
<500 chars
9%

Most used terms in this category

fasting 5%calorie 13%calories 15%pedometer 5%pilates 5%weight loss 15%workout 23%intermittent 4%step counter 6%workouts 23%intermittent fasting 4%ovulation 4%blood pressure 4%diet 11%yoga 7%lose weight 14%calorie counter 8%heart rate 5%blood 5%abs 4%fat 10%nutrition 10%period tracker 4%menstrual 4%meditation 7%pregnancy 5%home workout 5%stretching 4%sleep 12%workout tracker 3%

What do the best listings do differently?

Measured gap between the top-scoring 10% and the rest of this category (learned from 7.295 apps).

Top 10%Others
Average score9577.5
Avg. screenshots16.111.5
Avg. languages2015.9
Short description77.164.4
Long description29332015.3
Feature graphic100%100%
Video37.2%8.8%

Key takeaways

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Frequently asked questions

How many languages do health & fitness app listings support on average?

19.7 languages on average. 1% of the sample ships in two languages at most (N=857 apps).

How many screenshots should a store listing have?

The sample averages 12.2 screenshots; 10% publish fewer than five (N=857).

What is the average ASO score in this category?

83.9/100 on average, with a median of 85/100 (N=857).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=857).

Where does this data come from?

The Shotyend ASO Index: a sample of 857 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.

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Data-backed guides

How to Reply to App ReviewsHow to A/B Test Your Store ListingWhich Languages Should You Localise First?