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Health & Fitness App Store Listing Analysis in South Korea

Across 871 health & fitness app store listings (South Korea), the median ASO score is 86/100, with 19.8 languages and 12.1 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 871 apps).

This report is based on derived statistics from 871 health & fitness app listings in South Korea. The median score is 86.0/100 and 1% are limited to one or two languages.

871 apps871 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
84.4
Median
86
Lower quartile
80
Upper quartile
92
0%0-90%10-190%20-290%30-390%40-491%50-597%60-6916%70-7941%80-8935%90-99

Language coverage and missed markets

Language coverage is the weakest side of this category: 19.8 languages on average, with 1% limited to one or two.

Average languages
19.8
≤2 languages
0%
≥5 languages
99%
language-scanned
871
LanguageShare of apps published
English99%
Spanish99%
Japanese99%
Russian99%
German99%
Korean99%
Italian99%
Portuguese (BR)98%
French98%
Turkish98%
Ukrainian98%
Hindi98%
Indonesian98%
Polish98%

Biggest missed markets

LanguageShare without a listingApprox. download share
Arabic1%~3%
Vietnamese1%~1.7%
Chinese (Simpl.)1%~2.6%
Chinese (Trad.)1%~1.1%
Thai1%~1.4%

Visual assets

Listings use 12.1 screenshots on average and 10% stay below five. Feature graphics appear in 100% and promo videos in 10%.

Avg. screenshots
12.1
<5 screenshots
10%
≥8 screenshots
65%
Feature graphic
99%
Video
10%

Text and ASO fields

The short description uses 69 characters on average, leaving 13% of the 80-character field unused. Long descriptions average 2074 characters.

Short description
69
Unused
13%
Long description
2074
<500 chars
9%

Most used terms in this category

calorie 12%fasting 4%weight loss 15%lose weight 14%calories 13%pedometer 4%workout 25%workouts 24%blood pressure 4%ovulation 4%blood 5%step counter 4%heart rate 6%intermittent 3%meditation 7%intermittent fasting 3%diet 11%abs 5%calorie counter 6%yoga 7%menstrual 4%fat 10%period tracker 4%pilates 3%pregnancy 4%home workout 5%fertility 3%sleep 12%six pack 2%nutrition 9%

Key takeaways

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Frequently asked questions

How many languages do health & fitness app listings support on average?

19.8 languages on average. 1% of the sample ships in two languages at most (N=871 apps).

How many screenshots should a store listing have?

The sample averages 12.1 screenshots; 10% publish fewer than five (N=871).

What is the average ASO score in this category?

84.4/100 on average, with a median of 86/100 (N=871).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=871).

Where does this data come from?

The Shotyend ASO Index: a sample of 871 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

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Data-backed guides

How to Reply to App ReviewsHow to A/B Test Your Store ListingWhich Languages Should You Localise First?