Dating App Store Listing Analysis in Japan
Across 337 dating app store listings (Japan), the median ASO score is 56.9/100, with 14.2 languages and 11.1 screenshots on average. 18% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 337 apps).
We compared 337 dating app store pages. The average language count is 14.2 and the average screenshot count is 11.1, giving a mean listing score of 56.9/100.
Listing score distribution
Visual assets
On the visual side we measured 11.1 screenshots on average, with 12% using fewer than five and 100% having a feature graphic.
Text and ASO fields
Text fields are underused: 82 characters in the short description and 2574 characters in the long description on average.
Most used terms in this category
Key takeaways
- The most missed market is Chinese (Trad.): 54% of apps have no listing in that language (~1.1% of downloads).
Compare your own app against this data
Enter a package name and we will benchmark its store listing against this sample. Free, no signup.
Frequently asked questions
How many languages do dating app listings support on average?
14.2 languages on average. 18% of the sample ships in two languages at most (N=337 apps).
How many screenshots should a store listing have?
The sample averages 11.1 screenshots; 12% publish fewer than five (N=337).
What is the average ASO score in this category?
56.9/100 on average, with a median of 56.9/100 (N=337).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=337).
Where does this data come from?
The Shotyend ASO Index: a sample of 337 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.