Communication App Store Listing Analysis in Japan
Across 384 communication app store listings (Japan), the median ASO score is 56.5/100, with 17.4 languages and 10.7 screenshots on average. 0% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 384 apps).
We scanned 384 communication app listings: the average store listing score is 56.1/100. Localisation is the weakest area — 0% never pass two languages.
Listing score distribution
Visual assets
Listings use 10.7 screenshots on average and 9% stay below five. Feature graphics appear in 100% and promo videos in 15%.
Text and ASO fields
Text fields are underused: 70 characters in the short description and 2108 characters in the long description on average.
Most used terms in this category
Key takeaways
- The most missed market is German: 29% of apps have no listing in that language (~4.1% of downloads).
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Frequently asked questions
How many languages do communication app listings support on average?
17.4 languages on average. 0% of the sample ships in two languages at most (N=384 apps).
How many screenshots should a store listing have?
The sample averages 10.7 screenshots; 9% publish fewer than five (N=384).
What is the average ASO score in this category?
56.1/100 on average, with a median of 56.5/100 (N=384).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=384).
Where does this data come from?
The Shotyend ASO Index: a sample of 384 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.