Social App Store Listing Analysis in India
Across 277 social app store listings (India), the median ASO score is 83/100, with 18.8 languages and 9.8 screenshots on average. 4% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 277 apps).
We compared 277 social app store pages. The average language count is 18.8 and the average screenshot count is 9.8, giving a mean listing score of 79.7/100.
Listing score distribution
Language coverage and missed markets
Across 276 scanned apps the average language count is 18.8; 4% ship in at most two languages.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| Spanish | 94% | |
| Hindi | 94% | |
| Japanese | 94% | |
| Turkish | 94% | |
| Portuguese (BR) | 94% | |
| German | 94% | |
| French | 94% | |
| Korean | 94% | |
| Italian | 94% | |
| Chinese (Simpl.) | 94% | |
| Russian | 93% | |
| Arabic | 93% | |
| Thai | 93% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Chinese (Trad.) | 8% | ~1.1% |
| Vietnamese | 7% | ~1.7% |
| Indonesian | 6% | ~3.1% |
| Polish | 6% | ~1.2% |
| Ukrainian | 6% | ~0.8% |
Visual assets
The average screenshot count is 9.8. A feature graphic is present in 100% of listings and a video in 19%.
Text and ASO fields
The short description uses 62 characters on average, leaving 22% of the 80-character field unused. Long descriptions average 2072 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 2.810 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 92.7 | 67.2 |
| Avg. screenshots | 14.4 | 9.6 |
| Avg. languages | 20 | 10.7 |
| Short description | 74.7 | 62.1 |
| Long description | 2685.2 | 1738.3 |
| Feature graphic | 100% | 100% |
| Video | 40.5% | 7.7% |
Key takeaways
- The most missed market is Chinese (Trad.): 8% of apps have no listing in that language (~1.1% of downloads).
- 22% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do social app listings support on average?
18.8 languages on average. 4% of the sample ships in two languages at most (N=277 apps).
How many screenshots should a store listing have?
The sample averages 9.8 screenshots; 13% publish fewer than five (N=277).
What is the average ASO score in this category?
79.7/100 on average, with a median of 83/100 (N=277).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=277).
Where does this data come from?
The Shotyend ASO Index: a sample of 277 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.