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Productivity App Store Listing Analysis in India

Across 441 productivity app store listings (India), the median ASO score is 85/100, with 19.3 languages and 12.5 screenshots on average. 4% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 441 apps).

This report is based on derived statistics from 441 productivity app listings in India. The median score is 85.0/100 and 4% are limited to one or two languages.

441 apps440 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
83.4
Median
85
Lower quartile
78
Upper quartile
91
0%0-90%10-190%20-290%30-391%40-492%50-598%60-6919%70-7939%80-8932%90-99

Language coverage and missed markets

Language scanning of 440 apps found 19.3 languages on average, and only 96% reach five or more.

Average languages
19.3
≤2 languages
3%
≥5 languages
96%
language-scanned
440
LanguageShare of apps published
English99%
Hindi98%
Spanish96%
Russian96%
German96%
Japanese96%
French96%
Indonesian96%
Arabic96%
Korean96%
Turkish96%
Vietnamese96%
Thai96%
Chinese (Trad.)96%

Biggest missed markets

LanguageShare without a listingApprox. download share
Portuguese (BR)4%~6.2%
Italian4%~1.9%
Polish4%~1.2%
Chinese (Simpl.)4%~2.6%
Ukrainian4%~0.8%

Visual assets

Listings use 12.5 screenshots on average and 9% stay below five. Feature graphics appear in 100% and promo videos in 11%.

Avg. screenshots
12.5
<5 screenshots
8%
≥8 screenshots
66%
Feature graphic
100%
Video
11%

Text and ASO fields

On average 65 of the 80 short-description characters are used, and 15% of apps keep the long description under 500 characters.

Short description
65
Unused
18%
Long description
1812
<500 chars
15%

Most used terms in this category

pdf reader 4%pdf 16%notepad 4%habit tracker 3%note taking 4%pdf scanner 3%pomodoro 2%docx 3%pdf converter 3%document reader 2%xlsx 2%pdf files 5%document scanner 3%xls 2%ppt 3%file manager 3%pdf viewer 2%reader pdf 2%pdf editor 2%habit 4%image pdf 2%vpn 1%document 11%alarm clock 1%daily planner 3%files 16%productivity 11%pdf word 2%documents pdf 2%deepseek 1%

Key takeaways

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Frequently asked questions

How many languages do productivity app listings support on average?

19.3 languages on average. 4% of the sample ships in two languages at most (N=441 apps).

How many screenshots should a store listing have?

The sample averages 12.5 screenshots; 9% publish fewer than five (N=441).

What is the average ASO score in this category?

83.4/100 on average, with a median of 85/100 (N=441).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=441).

Where does this data come from?

The Shotyend ASO Index: a sample of 441 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

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Data-backed guides

Which Languages Should You Localise First?How Many Screenshots Should a Play Listing Have?ASO Keyword Research: A Step-by-Step Method