Productivity App Store Listing Analysis in India
Across 433 productivity app store listings (India), the median ASO score is 84/100, with 19.3 languages and 12.5 screenshots on average. 4% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 433 apps).
This report is based on derived statistics from 433 productivity app listings in India. The median score is 84.0/100 and 4% are limited to one or two languages.
Listing score distribution
Language coverage and missed markets
Language scanning of 433 apps found 19.3 languages on average, and only 96% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| Hindi | 97% | |
| Spanish | 96% | |
| Russian | 96% | |
| German | 96% | |
| Japanese | 96% | |
| French | 96% | |
| Indonesian | 96% | |
| Arabic | 96% | |
| Korean | 96% | |
| Turkish | 96% | |
| Vietnamese | 96% | |
| Thai | 96% | |
| Dutch | 96% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Portuguese (BR) | 4% | ~6.2% |
| Italian | 4% | ~1.9% |
| Polish | 4% | ~1.2% |
| Chinese (Simpl.) | 4% | ~2.6% |
| Chinese (Trad.) | 4% | ~1.1% |
Visual assets
Listings use 12.5 screenshots on average and 9% stay below five. Feature graphics appear in 100% and promo videos in 11%.
Text and ASO fields
On average 65 of the 80 short-description characters are used, and 15% of apps keep the long description under 500 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 8.673 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 93.7 | 67.6 |
| Avg. screenshots | 16.9 | 11.6 |
| Avg. languages | 20 | 9.4 |
| Short description | 74.4 | 65 |
| Long description | 2799.6 | 1792.1 |
| Feature graphic | 100% | 100% |
| Video | 39.3% | 10.6% |
Key takeaways
- The most missed market is Portuguese (BR): 4% of apps have no listing in that language (~6.2% of downloads).
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Frequently asked questions
How many languages do productivity app listings support on average?
19.3 languages on average. 4% of the sample ships in two languages at most (N=433 apps).
How many screenshots should a store listing have?
The sample averages 12.5 screenshots; 9% publish fewer than five (N=433).
What is the average ASO score in this category?
81.7/100 on average, with a median of 84/100 (N=433).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=433).
Where does this data come from?
The Shotyend ASO Index: a sample of 433 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.