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Photo App Store Listing Analysis in India

Across 126 photo app store listings (India), the median ASO score is 87/100, with 18 languages and 14 screenshots on average. 9% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 126 apps).

We measured 126 app pages in the India photo app market. Listings use 14.0 screenshots on average and 0% are missing a feature graphic.

126 apps126 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
84.4
Median
87
Lower quartile
79.8
Upper quartile
94
0%0-90%10-190%20-291%30-390%40-496%50-597%60-6911%70-7937%80-8939%90-99

Language coverage and missed markets

Across 126 scanned apps the average language count is 18.0; 9% ship in at most two languages.

Average languages
18
≤2 languages
8%
≥5 languages
91%
language-scanned
126
LanguageShare of apps published
English100%
Hindi95%
Spanish91%
German90%
Indonesian90%
Portuguese (BR)89%
Russian89%
French89%
Korean89%
Thai89%
Japanese88%
Italian88%
Turkish88%
Vietnamese88%

Biggest missed markets

LanguageShare without a listingApprox. download share
Chinese (Trad.)12%~1.1%
Arabic11%~3%
Polish11%~1.2%
Dutch11%~0.8%
Ukrainian11%~0.8%

Visual assets

Listings use 14.0 screenshots on average and 2% stay below five. Feature graphics appear in 100% and promo videos in 21%.

Avg. screenshots
14
<5 screenshots
2%
≥8 screenshots
80%
Feature graphic
100%
Video
21%

Text and ASO fields

Text fields are underused: 70 characters in the short description and 2650 characters in the long description on average.

Short description
69
Unused
12%
Long description
2650
<500 chars
2%

Most used terms in this category

collage 17%photo editor 34%collage maker 12%blur 8%photo collage 11%photo frames 10%photo enhancer 7%editor 43%photo frame 7%blur photo 3%enhancer 8%beauty camera 5%frames 16%eraser 6%selfie camera 4%collage photo 4%collages 10%dslr 3%background eraser 4%passport photo 3%photo editing 11%baby photo 2%watermark 5%photos into 12%cartoon 5%photo maker 4%old photos 3%photography 8%background remover 4%retouch 5%

Key takeaways

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Frequently asked questions

How many languages do photo app listings support on average?

18 languages on average. 9% of the sample ships in two languages at most (N=126 apps).

How many screenshots should a store listing have?

The sample averages 14 screenshots; 2% publish fewer than five (N=126).

What is the average ASO score in this category?

84.4/100 on average, with a median of 87/100 (N=126).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=126).

Where does this data come from?

The Shotyend ASO Index: a sample of 126 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

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Data-backed guides

How to Write an App Description (Long Description Template)How to Reply to App ReviewsHow to A/B Test Your Store Listing