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Photo App Store Listing Analysis in India

Across 121 photo app store listings (India), the median ASO score is 86/100, with 18 languages and 14.4 screenshots on average. 9% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 121 apps).

We measured 121 app pages in the India photo app market. Listings use 14.4 screenshots on average and 0% are missing a feature graphic.

121 apps121 language-scannedcomputed: 2026-10-19Source: public Google Play listing data

Listing score distribution

Average
82.9
Median
86
Lower quartile
78
Upper quartile
92
0%0-90%10-190%20-291%30-390%40-496%50-5910%60-6911%70-7939%80-8934%90-99

Language coverage and missed markets

Across 121 scanned apps the average language count is 18.0; 9% ship in at most two languages.

Average languages
18
≤2 languages
9%
≥5 languages
90%
language-scanned
121
LanguageShare of apps published
English100%
Hindi95%
Spanish90%
Portuguese (BR)90%
Russian90%
German90%
French90%
Indonesian90%
Korean90%
Thai90%
Japanese89%
Arabic89%
Italian89%
Turkish89%

Biggest missed markets

LanguageShare without a listingApprox. download share
Chinese (Trad.)12%~1.1%
Polish11%~1.2%
Dutch11%~0.8%
Ukrainian11%~0.8%
Japanese10%~3.4%

Visual assets

Listings use 14.4 screenshots on average and 1% stay below five. Feature graphics appear in 100% and promo videos in 22%.

Avg. screenshots
14.4
<5 screenshots
0%
≥8 screenshots
81%
Feature graphic
100%
Video
21%

Text and ASO fields

Text fields are underused: 70 characters in the short description and 2652 characters in the long description on average.

Short description
69
Unused
12%
Long description
2652
<500 chars
2%

Most used terms in this category

collage 18%photo editor 34%collage maker 13%photo frames 11%photo collage 11%blur 8%enhancer 8%photo enhancer 7%frames 16%editor 43%beauty camera 5%photo frame 8%collages 11%collage photo 4%photo maker 4%blur photo 3%cartoon 5%passport photo 3%baby photo 2%eraser 6%selfie camera 4%watermark 5%photo editing 11%retouch 6%selfies 10%background eraser 4%effects 25%background remover 4%dslr 3%maker photo 8%

What do the best listings do differently?

Measured gap between the top-scoring 10% and the rest of this category (learned from 2.344 apps).

Top 10%Others
Average score93.966.4
Avg. screenshots16.713
Avg. languages19.97.2
Short description75.867.9
Long description2911.32248.3
Feature graphic100%100%
Video31.6%14.4%

Key takeaways

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Frequently asked questions

How many languages do photo app listings support on average?

18 languages on average. 9% of the sample ships in two languages at most (N=121 apps).

How many screenshots should a store listing have?

The sample averages 14.4 screenshots; 1% publish fewer than five (N=121).

What is the average ASO score in this category?

82.9/100 on average, with a median of 86/100 (N=121).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=121).

Where does this data come from?

The Shotyend ASO Index: a sample of 121 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.

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Data-backed guides

How to Write an App Description (Long Description Template)How to Reply to App ReviewsHow to A/B Test Your Store Listing