Lifestyle App Store Listing Analysis in India
Across 288 lifestyle app store listings (India), the median ASO score is 56.2/100, with 17.3 languages and 11.6 screenshots on average. 14% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 288 apps).
We analysed 288 lifestyle app store listings in India Google Play. About 14% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Visual assets
On the visual side we measured 11.6 screenshots on average, with 6% using fewer than five and 100% having a feature graphic.
Text and ASO fields
The short description uses 67 characters on average, leaving 16% of the 80-character field unused. Long descriptions average 2225 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 6.071 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 70.9 | 53.4 |
| Avg. screenshots | 15.7 | 10.8 |
| Avg. languages | 5 | 0.2 |
| Short description | 79.2 | 70.4 |
| Long description | 2635.9 | 1817.2 |
| Feature graphic | 100% | 100% |
| Video | 34.6% | 8.8% |
Key takeaways
- The most missed market is Spanish: 14% of apps have no listing in that language (~8.3% of downloads).
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Frequently asked questions
How many languages do lifestyle app listings support on average?
17.3 languages on average. 14% of the sample ships in two languages at most (N=288 apps).
How many screenshots should a store listing have?
The sample averages 11.6 screenshots; 6% publish fewer than five (N=288).
What is the average ASO score in this category?
56.8/100 on average, with a median of 56.2/100 (N=288).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=288).
Where does this data come from?
The Shotyend ASO Index: a sample of 288 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.