Lifestyle App Store Listing Analysis in India
Across 292 lifestyle app store listings (India), the median ASO score is 57.3/100, with 18.5 languages and 11.5 screenshots on average. 8% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 292 apps).
We analysed 292 lifestyle app store listings in India Google Play. About 8% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Visual assets
On the visual side we measured 11.5 screenshots on average, with 6% using fewer than five and 100% having a feature graphic.
Text and ASO fields
The short description uses 67 characters on average, leaving 16% of the 80-character field unused. Long descriptions average 2218 characters.
Most used terms in this category
Key takeaways
- The most missed market is English: 8% of apps have no listing in that language (~22.0% of downloads).
Compare your own app against this data
Enter a package name and we will benchmark its store listing against this sample. Free, no signup.
Frequently asked questions
How many languages do lifestyle app listings support on average?
18.5 languages on average. 8% of the sample ships in two languages at most (N=292 apps).
How many screenshots should a store listing have?
The sample averages 11.5 screenshots; 6% publish fewer than five (N=292).
What is the average ASO score in this category?
58.1/100 on average, with a median of 57.3/100 (N=292).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=292).
Where does this data come from?
The Shotyend ASO Index: a sample of 292 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.