Food & Drink App Store Listing Analysis in India
Across 237 food & drink app store listings (India), the median ASO score is 55.5/100, with 8.7 languages and 11.9 screenshots on average. 54% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 237 apps).
We analysed 237 food & drink app store listings in India Google Play. About 54% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Visual assets
The average screenshot count is 11.9. A feature graphic is present in 100% of listings and a video in 18%.
Text and ASO fields
Text fields are underused: 62 characters in the short description and 1853 characters in the long description on average.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 3.391 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 72.7 | 52.1 |
| Avg. screenshots | 16.4 | 10.5 |
| Avg. languages | 6.6 | 0.3 |
| Short description | 71.3 | 62.1 |
| Long description | 2440.1 | 1499 |
| Feature graphic | 100% | 100% |
| Video | 40.2% | 9.1% |
Key takeaways
- 54% of apps ship in at most two languages — localisation is the fastest lever in this category.
- The most missed market is Chinese (Trad.): 69% of apps have no listing in that language (~1.1% of downloads).
- 23% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do food & drink app listings support on average?
8.7 languages on average. 54% of the sample ships in two languages at most (N=237 apps).
How many screenshots should a store listing have?
The sample averages 11.9 screenshots; 6% publish fewer than five (N=237).
What is the average ASO score in this category?
54.6/100 on average, with a median of 55.5/100 (N=237).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=237).
Where does this data come from?
The Shotyend ASO Index: a sample of 237 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.