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Entertainment App Store Listing Analysis in India

Across 316 entertainment app store listings (India), the median ASO score is 56/100, with 14 languages and 12 screenshots on average. 25% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 316 apps).

We scanned 316 entertainment app listings: the average store listing score is 56.4/100. Localisation is the weakest area — 25% never pass two languages.

316 apps12 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
56.4
Median
56
Lower quartile
50.5
Upper quartile
62.8
0%0-90%10-190%20-293%30-3919%40-4946%50-5927%60-693%70-791%80-891%90-99

Visual assets

On the visual side we measured 12.0 screenshots on average, with 9% using fewer than five and 100% having a feature graphic.

Avg. screenshots
12
<5 screenshots
9%
≥8 screenshots
61%
Feature graphic
100%
Video
15%

Text and ASO fields

On average 65 of the 80 short-description characters are used, and 7% of apps keep the long description under 500 characters.

Short description
64
Unused
19%
Long description
1957
<500 chars
7%

Most used terms in this category

prank 9%dramas 6%voice changer 2%furniture mod 2%iptv 2%short dramas 4%anime 6%fart 2%minecraft 3%fake chat 2%mcpe 2%prank friends 4%movies shows 4%mod minecraft 2%movies series 6%prank sounds 2%mods 2%drama 6%clipper 1%funny 9%hair clipper 1%prank call 1%short drama 2%fake call 1%video chat 3%air horn 2%movies 15%m3u 2%changer 2%episodes 5%

Key takeaways

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Frequently asked questions

How many languages do entertainment app listings support on average?

14 languages on average. 25% of the sample ships in two languages at most (N=316 apps).

How many screenshots should a store listing have?

The sample averages 12 screenshots; 9% publish fewer than five (N=316).

What is the average ASO score in this category?

56.4/100 on average, with a median of 56/100 (N=316).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=316).

Where does this data come from?

The Shotyend ASO Index: a sample of 316 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

Related reports

Entertainment App ASO Report 2026: Data From 1.385 AppsEducation App ASO Report 2026: Data From 960 AppsMobile Game ASO Report 2026: Data From 929 AppsFinance App ASO Report 2026: Data From 771 AppsBusiness App ASO Report 2026: Data From 716 AppsEntertainment App ASO Report 2026: Data From 536 Apps

Data-backed guides

ASO Keyword Research: A Step-by-Step MethodApp Icon Design Guide (Play + App Store)How to Write an App Description (Long Description Template)