Business App Store Listing Analysis in France
Across 587 business app store listings (France), the median ASO score is 55.5/100, with 19 languages and 11.9 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 587 apps).
We compared 587 business app store pages. The average language count is 19.0 and the average screenshot count is 11.9, giving a mean listing score of 56.4/100.
Listing score distribution
Visual assets
Listings use 11.9 screenshots on average and 8% stay below five. Feature graphics appear in 100% and promo videos in 14%.
Text and ASO fields
The short description uses 63 characters on average, leaving 22% of the 80-character field unused. Long descriptions average 1701 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 8.241 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 82.4 | 54.5 |
| Avg. screenshots | 13.1 | 10.9 |
| Avg. languages | 16.4 | 1.3 |
| Short description | 67.8 | 64.4 |
| Long description | 2161.4 | 1521.8 |
| Feature graphic | 100% | 100% |
| Video | 35% | 10.9% |
Key takeaways
- The most missed market is Hindi: 8% of apps have no listing in that language (~5.8% of downloads).
- 22% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do business app listings support on average?
19 languages on average. 2% of the sample ships in two languages at most (N=587 apps).
How many screenshots should a store listing have?
The sample averages 11.9 screenshots; 8% publish fewer than five (N=587).
What is the average ASO score in this category?
56.4/100 on average, with a median of 55.5/100 (N=587).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=587).
Where does this data come from?
The Shotyend ASO Index: a sample of 587 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.