Utility App Store Listing Analysis in Canada
Across 359 utility app store listings (Canada), the median ASO score is 65.1/100, with 19.6 languages and 14.6 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 359 apps).
This report is based on derived statistics from 359 utility app listings in Canada. The median score is 65.1/100 and 1% are limited to one or two languages.
Listing score distribution
Language coverage and missed markets
Across 148 scanned apps the average language count is 19.6; 1% ship in at most two languages.
| Language | Share of apps published | |
|---|---|---|
| Spanish | 98% | |
| Portuguese (BR) | 98% | |
| Russian | 98% | |
| German | 98% | |
| French | 98% | |
| Korean | 98% | |
| Turkish | 98% | |
| Thai | 98% | |
| Chinese (Simpl.) | 98% | |
| Japanese | 98% | |
| Italian | 98% | |
| Vietnamese | 98% | |
| Polish | 98% | |
| Dutch | 98% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Chinese (Trad.) | 5% | ~1.1% |
| English | 3% | ~22% |
| Hindi | 3% | ~5.8% |
| Arabic | 3% | ~3% |
| Ukrainian | 3% | ~0.8% |
Visual assets
The average screenshot count is 14.6. A feature graphic is present in 100% of listings and a video in 15%.
Text and ASO fields
On average 66 of the 80 short-description characters are used, and 6% of apps keep the long description under 500 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 28.377 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 91.6 | 59.9 |
| Avg. screenshots | 16.3 | 11.2 |
| Avg. languages | 20 | 4.8 |
| Short description | 73.7 | 64.7 |
| Long description | 2703.6 | 1756.3 |
| Feature graphic | 100% | 100% |
| Video | 28.6% | 10.1% |
Key takeaways
- The most missed market is Chinese (Trad.): 5% of apps have no listing in that language (~1.1% of downloads).
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Frequently asked questions
How many languages do utility app listings support on average?
19.6 languages on average. 1% of the sample ships in two languages at most (N=359 apps).
How many screenshots should a store listing have?
The sample averages 14.6 screenshots; 8% publish fewer than five (N=359).
What is the average ASO score in this category?
66.5/100 on average, with a median of 65.1/100 (N=359).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=359).
Where does this data come from?
The Shotyend ASO Index: a sample of 359 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.