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Health & Fitness App Store Listing Analysis in Canada

Across 151 health & fitness app store listings (Canada), the median ASO score is 83/100, with 19.9 languages and 14.3 screenshots on average. 0% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 151 apps).

We measured 151 app pages in the Canada health & fitness app market. Listings use 14.3 screenshots on average and 0% are missing a feature graphic.

151 apps133 language-scannedcomputed: 2026-10-19Source: public Google Play listing data

Listing score distribution

Average
76.8
Median
83
Lower quartile
65.1
Upper quartile
92
0%0-90%10-190%20-291%30-393%40-4914%50-5924%60-696%70-7925%80-8928%90-99

Language coverage and missed markets

Language coverage is the weakest side of this category: 19.9 languages on average, with 0% limited to one or two.

Average languages
19.9
≤2 languages
0%
≥5 languages
100%
language-scanned
133
LanguageShare of apps published
English100%
Spanish100%
Portuguese (BR)100%
Hindi100%
Russian100%
German100%
Japanese100%
French100%
Italian100%
Dutch100%
Indonesian99%
Korean99%
Vietnamese99%
Polish99%

Biggest missed markets

LanguageShare without a listingApprox. download share
Arabic1%~3%
Turkish1%~1.8%
Thai1%~1.4%
Chinese (Trad.)1%~1.1%
Ukrainian1%~0.8%

Visual assets

On the visual side we measured 14.3 screenshots on average, with 3% using fewer than five and 100% having a feature graphic.

Avg. screenshots
14.3
<5 screenshots
2%
≥8 screenshots
74%
Feature graphic
100%
Video
15%

Text and ASO fields

The short description uses 68 characters on average, leaving 14% of the 80-character field unused. Long descriptions average 2822 characters.

Short description
68
Unused
14%
Long description
2822
<500 chars
1%

Most used terms in this category

fasting 5%calorie 13%calories 15%pedometer 5%pilates 5%weight loss 15%workout 23%intermittent 4%step counter 6%workouts 23%intermittent fasting 4%ovulation 4%blood pressure 4%diet 11%yoga 7%lose weight 14%calorie counter 8%heart rate 5%blood 5%abs 4%fat 10%nutrition 10%period tracker 4%menstrual 4%meditation 7%pregnancy 5%home workout 5%stretching 4%sleep 12%workout tracker 3%

What do the best listings do differently?

Measured gap between the top-scoring 10% and the rest of this category (learned from 7.295 apps).

Top 10%Others
Average score9577.5
Avg. screenshots16.111.5
Avg. languages2015.9
Short description77.164.4
Long description29332015.3
Feature graphic100%100%
Video37.2%8.8%

Key takeaways

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Frequently asked questions

How many languages do health & fitness app listings support on average?

19.9 languages on average. 0% of the sample ships in two languages at most (N=151 apps).

How many screenshots should a store listing have?

The sample averages 14.3 screenshots; 3% publish fewer than five (N=151).

What is the average ASO score in this category?

76.8/100 on average, with a median of 83/100 (N=151).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=151).

Where does this data come from?

The Shotyend ASO Index: a sample of 151 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.

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Data-backed guides

How to A/B Test Your Store ListingWhich Languages Should You Localise First?How Many Screenshots Should a Play Listing Have?