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Sports App Store Listing Analysis in South Korea

Across 420 sports app store listings (South Korea), the median ASO score is 56.2/100, with 15.6 languages and 11.3 screenshots on average. 23% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 420 apps).

We measured 420 app pages in the South Korea sports app market. Listings use 11.3 screenshots on average and 0% are missing a feature graphic.

420 apps13 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
55.3
Median
56.2
Lower quartile
48.8
Upper quartile
62.6
0%0-90%10-190%20-297%30-3921%40-4936%50-5931%60-693%70-791%80-891%90-99

Visual assets

On the visual side we measured 11.3 screenshots on average, with 11% using fewer than five and 100% having a feature graphic.

Avg. screenshots
11.3
<5 screenshots
11%
≥8 screenshots
61%
Feature graphic
100%
Video
9%

Text and ASO fields

The short description uses 69 characters on average, leaving 14% of the 80-character field unused. Long descriptions average 1659 characters.

Short description
68
Unused
14%
Long description
1659
<500 chars
16%

Most used terms in this category

live scores 20%live football 12%football 40%leagues 18%football live 8%soccer 17%tennis 11%live score 7%league 22%football scores 8%basketball 10%standings 12%tournaments 11%fixtures 10%world cup 9%scores match 6%scoreboard 3%football streaming 3%premier league 10%scores 30%betting 5%lineups 8%tournament 8%football predictions 3%handball 3%football matches 6%scores live 6%soccer scores 3%fantasy football 2%champions league 7%

Key takeaways

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Frequently asked questions

How many languages do sports app listings support on average?

15.6 languages on average. 23% of the sample ships in two languages at most (N=420 apps).

How many screenshots should a store listing have?

The sample averages 11.3 screenshots; 11% publish fewer than five (N=420).

What is the average ASO score in this category?

55.3/100 on average, with a median of 56.2/100 (N=420).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=420).

Where does this data come from?

The Shotyend ASO Index: a sample of 420 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

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Data-backed guides

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