Social App Store Listing Analysis in South Korea
Across 389 social app store listings (South Korea), the median ASO score is 58.2/100, with 18.7 languages and 10.1 screenshots on average. 4% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 389 apps).
We analysed 389 social app store listings in South Korea Google Play. About 4% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 18.7 languages on average, with 4% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| English | 98% | |
| Korean | 95% | |
| Portuguese (BR) | 94% | |
| German | 94% | |
| French | 94% | |
| Spanish | 93% | |
| Italian | 93% | |
| Japanese | 93% | |
| Turkish | 93% | |
| Hindi | 92% | |
| Russian | 92% | |
| Indonesian | 92% | |
| Arabic | 92% | |
| Vietnamese | 92% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Chinese (Trad.) | 8% | ~1.1% |
| Hindi | 7% | ~5.8% |
| Russian | 7% | ~5.1% |
| Indonesian | 7% | ~3.1% |
| Arabic | 7% | ~3% |
Visual assets
Listings use 10.1 screenshots on average and 14% stay below five. Feature graphics appear in 100% and promo videos in 9%.
Text and ASO fields
On average 65 of the 80 short-description characters are used, and 8% of apps keep the long description under 500 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 2.810 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 92.7 | 67.2 |
| Avg. screenshots | 14.4 | 9.6 |
| Avg. languages | 20 | 10.7 |
| Short description | 74.7 | 62.1 |
| Long description | 2685.2 | 1738.3 |
| Feature graphic | 100% | 100% |
| Video | 40.5% | 7.7% |
Key takeaways
- The most missed market is Chinese (Trad.): 8% of apps have no listing in that language (~1.1% of downloads).
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Frequently asked questions
How many languages do social app listings support on average?
18.7 languages on average. 4% of the sample ships in two languages at most (N=389 apps).
How many screenshots should a store listing have?
The sample averages 10.1 screenshots; 14% publish fewer than five (N=389).
What is the average ASO score in this category?
60.6/100 on average, with a median of 58.2/100 (N=389).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=389).
Where does this data come from?
The Shotyend ASO Index: a sample of 389 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.