Entertainment App Store Listing Analysis in South Korea
Across 640 entertainment app store listings (South Korea), the median ASO score is 53.8/100, with 17.9 languages and 12.2 screenshots on average. 9% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 640 apps).
We analysed 640 entertainment app store listings in South Korea Google Play. About 9% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Visual assets
On the visual side we measured 12.2 screenshots on average, with 14% using fewer than five and 100% having a feature graphic.
Text and ASO fields
The short description uses 67 characters on average, leaving 16% of the 80-character field unused. Long descriptions average 1743 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 5.349 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 81.2 | 53.2 |
| Avg. screenshots | 14.7 | 11.8 |
| Avg. languages | 16.6 | 0.5 |
| Short description | 63.9 | 64.3 |
| Long description | 1943.4 | 1624.3 |
| Feature graphic | 100% | 100% |
| Video | 28% | 8.7% |
Key takeaways
- The most missed market is Russian: 14% of apps have no listing in that language (~5.1% of downloads).
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Frequently asked questions
How many languages do entertainment app listings support on average?
17.9 languages on average. 9% of the sample ships in two languages at most (N=640 apps).
How many screenshots should a store listing have?
The sample averages 12.2 screenshots; 14% publish fewer than five (N=640).
What is the average ASO score in this category?
54/100 on average, with a median of 53.8/100 (N=640).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=640).
Where does this data come from?
The Shotyend ASO Index: a sample of 640 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.