Dating App Store Listing Analysis in South Korea
Across 227 dating app store listings (South Korea), the median ASO score is 57.9/100, with 14 languages and 11.1 screenshots on average. 30% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 227 apps).
We scanned 227 dating app listings: the average store listing score is 57.1/100. Localisation is the weakest area — 30% never pass two languages.
Listing score distribution
Visual assets
On the visual side we measured 11.1 screenshots on average, with 8% using fewer than five and 100% having a feature graphic.
Text and ASO fields
Text fields are underused: 70 characters in the short description and 2301 characters in the long description on average.
Most used terms in this category
Key takeaways
- The most missed market is Chinese (Trad.): 50% of apps have no listing in that language (~1.1% of downloads).
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Frequently asked questions
How many languages do dating app listings support on average?
14 languages on average. 30% of the sample ships in two languages at most (N=227 apps).
How many screenshots should a store listing have?
The sample averages 11.1 screenshots; 8% publish fewer than five (N=227).
What is the average ASO score in this category?
57.1/100 on average, with a median of 57.9/100 (N=227).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=227).
Where does this data come from?
The Shotyend ASO Index: a sample of 227 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.