Communication App Store Listing Analysis in South Korea
Across 260 communication app store listings (South Korea), the median ASO score is 57/100, with 13 languages and 10.8 screenshots on average. 25% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 260 apps).
We compared 260 communication app store pages. The average language count is 13.0 and the average screenshot count is 10.8, giving a mean listing score of 55.5/100.
Listing score distribution
Visual assets
The average screenshot count is 10.8. A feature graphic is present in 100% of listings and a video in 13%.
Text and ASO fields
On average 75 of the 80 short-description characters are used, and 10% of apps keep the long description under 500 characters.
Most used terms in this category
Key takeaways
- The most missed market is Hindi: 50% of apps have no listing in that language (~5.8% of downloads).
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Frequently asked questions
How many languages do communication app listings support on average?
13 languages on average. 25% of the sample ships in two languages at most (N=260 apps).
How many screenshots should a store listing have?
The sample averages 10.8 screenshots; 8% publish fewer than five (N=260).
What is the average ASO score in this category?
55.5/100 on average, with a median of 57/100 (N=260).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=260).
Where does this data come from?
The Shotyend ASO Index: a sample of 260 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.