Lifestyle App Store Listing Analysis in Russia
Across 235 lifestyle app store listings (Russia), the median ASO score is 53.8/100, with 20 languages and 11.4 screenshots on average. 0% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 235 apps).
This report is based on derived statistics from 235 lifestyle app listings in Russia. The median score is 53.8/100 and 0% are limited to one or two languages.
Listing score distribution
Visual assets
The average screenshot count is 11.4. A feature graphic is present in 100% of listings and a video in 8%.
Text and ASO fields
The short description uses 63 characters on average, leaving 22% of the 80-character field unused. Long descriptions average 1825 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 6.071 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 70.9 | 53.4 |
| Avg. screenshots | 15.7 | 10.8 |
| Avg. languages | 5 | 0.2 |
| Short description | 79.2 | 70.4 |
| Long description | 2635.9 | 1817.2 |
| Feature graphic | 100% | 100% |
| Video | 34.6% | 8.8% |
Key takeaways
- The most missed market is English: 0% of apps have no listing in that language (~22.0% of downloads).
- 22% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do lifestyle app listings support on average?
20 languages on average. 0% of the sample ships in two languages at most (N=235 apps).
How many screenshots should a store listing have?
The sample averages 11.4 screenshots; 11% publish fewer than five (N=235).
What is the average ASO score in this category?
53.6/100 on average, with a median of 53.8/100 (N=235).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=235).
Where does this data come from?
The Shotyend ASO Index: a sample of 235 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.