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Communication App Store Listing Analysis in Russia

Across 203 communication app store listings (Russia), the median ASO score is 56/100, with 9.2 languages and 10.9 screenshots on average. 20% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 203 apps).

We compared 203 communication app store pages. The average language count is 9.2 and the average screenshot count is 10.9, giving a mean listing score of 54.8/100.

203 apps5 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
54.8
Median
56
Lower quartile
47.4
Upper quartile
61.3
0%0-90%10-190%20-295%30-3927%40-4935%50-5931%60-691%70-791%80-890%90-99

Visual assets

Listings use 10.9 screenshots on average and 7% stay below five. Feature graphics appear in 100% and promo videos in 10%.

Avg. screenshots
10.9
<5 screenshots
6%
≥8 screenshots
59%
Feature graphic
100%
Video
10%

Text and ASO fields

Text fields are underused: 63 characters in the short description and 1820 characters in the long description on average.

Short description
63
Unused
21%
Long description
1820
<500 chars
9%

Most used terms in this category

caller 11%spam 16%dialer 7%call blocker 6%block spam 7%sms messenger 5%phone dialer 4%spam calls 7%callers 6%blocker 10%sms 23%mms 7%spam call 4%messages sms 7%identify unknown 5%texting 9%walkie 3%sms mms 6%unknown callers 4%caller spam 4%walkie talkie 3%video meeting 2%vpn 2%sms text 5%talkie 3%receive sms 5%messenger sms 2%voip 2%messenger 13%hotmail 2%

Key takeaways

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Frequently asked questions

How many languages do communication app listings support on average?

9.2 languages on average. 20% of the sample ships in two languages at most (N=203 apps).

How many screenshots should a store listing have?

The sample averages 10.9 screenshots; 7% publish fewer than five (N=203).

What is the average ASO score in this category?

54.8/100 on average, with a median of 56/100 (N=203).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=203).

Where does this data come from?

The Shotyend ASO Index: a sample of 203 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

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Data-backed guides

Which Languages Should You Localise First?How Many Screenshots Should a Play Listing Have?ASO Keyword Research: A Step-by-Step Method