Communication App Store Listing Analysis in Russia
Across 194 communication app store listings (Russia), the median ASO score is 53.9/100, with 11.3 languages and 11 screenshots on average. 33% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 194 apps).
We compared 194 communication app store pages. The average language count is 11.3 and the average screenshot count is 11.0, giving a mean listing score of 53.7/100.
Listing score distribution
Visual assets
Listings use 11.0 screenshots on average and 6% stay below five. Feature graphics appear in 100% and promo videos in 10%.
Text and ASO fields
Text fields are underused: 63 characters in the short description and 1815 characters in the long description on average.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 2.531 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 70.4 | 53 |
| Avg. screenshots | 13.4 | 10.2 |
| Avg. languages | 4.4 | 0.1 |
| Short description | 73.9 | 64.7 |
| Long description | 2672.2 | 1833.5 |
| Feature graphic | 100% | 100% |
| Video | 31.1% | 11.1% |
Key takeaways
- The most missed market is Portuguese (BR): 67% of apps have no listing in that language (~6.2% of downloads).
- 21% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do communication app listings support on average?
11.3 languages on average. 33% of the sample ships in two languages at most (N=194 apps).
How many screenshots should a store listing have?
The sample averages 11 screenshots; 6% publish fewer than five (N=194).
What is the average ASO score in this category?
53.7/100 on average, with a median of 53.9/100 (N=194).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=194).
Where does this data come from?
The Shotyend ASO Index: a sample of 194 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.