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Communication App Store Listing Analysis in Turkey

Across 454 communication app store listings (Turkey), the median ASO score is 56.9/100, with 17.1 languages and 11.2 screenshots on average. 7% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 454 apps).

We analysed 454 communication app store listings in Turkey Google Play. About 7% ship in only one or two languages and 0% have no feature graphic.

454 apps15 language-scannedcomputed: 2026-10-19Source: public Google Play listing data

Listing score distribution

Average
56.2
Median
56.9
Lower quartile
50.6
Upper quartile
61.5
0%0-90%10-190%20-294%30-3918%40-4944%50-5929%60-692%70-792%80-890%90-99

Visual assets

Listings use 11.2 screenshots on average and 11% stay below five. Feature graphics appear in 100% and promo videos in 13%.

Avg. screenshots
11.2
<5 screenshots
10%
≥8 screenshots
59%
Feature graphic
100%
Video
13%

Text and ASO fields

On average 66 of the 80 short-description characters are used, and 5% of apps keep the long description under 500 characters.

Short description
65
Unused
18%
Long description
2092
<500 chars
4%

Most used terms in this category

caller 12%dialer 7%spam 16%phone dialer 4%sms 23%sms messenger 5%block spam 7%call blocker 6%messages sms 7%spam calls 7%callers 6%spam call 5%mms 7%blocker 10%sms mms 6%sms text 5%identify unknown 5%caller spam 4%walkie 3%unknown callers 4%texting 10%walkie talkie 3%receive sms 5%vpn 2%talkie 3%text messages 9%messenger sms 2%contacts 16%unknown 9%hotmail 2%

What do the best listings do differently?

Measured gap between the top-scoring 10% and the rest of this category (learned from 2.531 apps).

Top 10%Others
Average score70.453
Avg. screenshots13.410.2
Avg. languages4.40.1
Short description73.964.7
Long description2672.21833.5
Feature graphic100%100%
Video31.1%11.1%

Key takeaways

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Frequently asked questions

How many languages do communication app listings support on average?

17.1 languages on average. 7% of the sample ships in two languages at most (N=454 apps).

How many screenshots should a store listing have?

The sample averages 11.2 screenshots; 11% publish fewer than five (N=454).

What is the average ASO score in this category?

56.2/100 on average, with a median of 56.9/100 (N=454).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=454).

Where does this data come from?

The Shotyend ASO Index: a sample of 454 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.

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Data-backed guides

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