Social App Store Listing Analysis in the Netherlands
Across 133 social app store listings (the Netherlands), the median ASO score is 82/100, with 19.7 languages and 9.3 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 133 apps).
This report is based on derived statistics from 133 social app listings in the Netherlands. The median score is 82.0/100 and 1% are limited to one or two languages.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.7 languages on average, with 1% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| Dutch | 99% | |
| English | 98% | |
| Hindi | 98% | |
| Russian | 98% | |
| German | 98% | |
| Japanese | 98% | |
| French | 98% | |
| Indonesian | 98% | |
| Korean | 98% | |
| Italian | 98% | |
| Turkish | 98% | |
| Vietnamese | 98% | |
| Thai | 98% | |
| Polish | 98% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Spanish | 2% | ~8.3% |
| Portuguese (BR) | 2% | ~6.2% |
| Arabic | 2% | ~3% |
| Ukrainian | 2% | ~0.8% |
| English | 1% | ~22% |
Visual assets
On the visual side we measured 9.3 screenshots on average, with 14% using fewer than five and 100% having a feature graphic.
Text and ASO fields
Text fields are underused: 59 characters in the short description and 1686 characters in the long description on average.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 2.810 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 92.7 | 67.2 |
| Avg. screenshots | 14.4 | 9.6 |
| Avg. languages | 20 | 10.7 |
| Short description | 74.7 | 62.1 |
| Long description | 2685.2 | 1738.3 |
| Feature graphic | 100% | 100% |
| Video | 40.5% | 7.7% |
Key takeaways
- The most missed market is Spanish: 2% of apps have no listing in that language (~8.3% of downloads).
- 26% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do social app listings support on average?
19.7 languages on average. 1% of the sample ships in two languages at most (N=133 apps).
How many screenshots should a store listing have?
The sample averages 9.3 screenshots; 14% publish fewer than five (N=133).
What is the average ASO score in this category?
80.7/100 on average, with a median of 82/100 (N=133).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=133).
Where does this data come from?
The Shotyend ASO Index: a sample of 133 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.