Social App Store Listing Analysis in the Netherlands
Across 135 social app store listings (the Netherlands), the median ASO score is 82/100, with 19.7 languages and 9.2 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 135 apps).
This report is based on derived statistics from 135 social app listings in the Netherlands. The median score is 82.0/100 and 1% are limited to one or two languages.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.7 languages on average, with 1% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| Dutch | 99% | |
| English | 98% | |
| Hindi | 98% | |
| Russian | 98% | |
| German | 98% | |
| Japanese | 98% | |
| French | 98% | |
| Indonesian | 98% | |
| Korean | 98% | |
| Italian | 98% | |
| Turkish | 98% | |
| Vietnamese | 98% | |
| Thai | 98% | |
| Polish | 98% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Spanish | 2% | ~8.3% |
| Portuguese (BR) | 2% | ~6.2% |
| Arabic | 2% | ~3% |
| Ukrainian | 2% | ~0.8% |
| English | 1% | ~22% |
Visual assets
On the visual side we measured 9.2 screenshots on average, with 14% using fewer than five and 100% having a feature graphic.
Text and ASO fields
Text fields are underused: 59 characters in the short description and 1677 characters in the long description on average.
Most used terms in this category
Key takeaways
- The most missed market is Spanish: 2% of apps have no listing in that language (~8.3% of downloads).
- 27% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do social app listings support on average?
19.7 languages on average. 1% of the sample ships in two languages at most (N=135 apps).
How many screenshots should a store listing have?
The sample averages 9.2 screenshots; 14% publish fewer than five (N=135).
What is the average ASO score in this category?
80.9/100 on average, with a median of 82/100 (N=135).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=135).
Where does this data come from?
The Shotyend ASO Index: a sample of 135 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.