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Photo App Store Listing Analysis in the Netherlands

Across 145 photo app store listings (the Netherlands), the median ASO score is 89/100, with 19.6 languages and 14.6 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 145 apps).

This report is based on derived statistics from 145 photo app listings in the Netherlands. The median score is 89.0/100 and 1% are limited to one or two languages.

145 apps145 language-scannedcomputed: 2026-10-19Source: public Google Play listing data

Listing score distribution

Average
86.5
Median
89
Lower quartile
84
Upper quartile
92
0%0-90%10-190%20-290%30-391%40-491%50-596%60-694%70-7941%80-8947%90-99

Language coverage and missed markets

Language coverage is the weakest side of this category: 19.6 languages on average, with 1% limited to one or two.

Average languages
19.6
≤2 languages
1%
≥5 languages
98%
language-scanned
145
LanguageShare of apps published
Dutch99%
English97%
Spanish97%
Portuguese (BR)97%
Hindi97%
German97%
Japanese97%
French97%
Arabic97%
Italian97%
Turkish97%
Polish97%
Chinese (Simpl.)97%
Russian97%

Biggest missed markets

LanguageShare without a listingApprox. download share
Russian2%~5.1%
Indonesian2%~3.1%
Korean2%~2.2%
Vietnamese2%~1.7%
Thai2%~1.4%

Visual assets

Listings use 14.6 screenshots on average and 3% stay below five. Feature graphics appear in 100% and promo videos in 16%.

Avg. screenshots
14.6
<5 screenshots
2%
≥8 screenshots
80%
Feature graphic
100%
Video
15%

Text and ASO fields

Text fields are underused: 68 characters in the short description and 2476 characters in the long description on average.

Short description
68
Unused
14%
Long description
2476
<500 chars
3%

Most used terms in this category

collage 18%photo editor 34%collage maker 13%photo frames 11%photo collage 11%blur 8%enhancer 8%photo enhancer 7%frames 16%editor 43%beauty camera 5%photo frame 8%collages 11%collage photo 4%photo maker 4%blur photo 3%cartoon 5%passport photo 3%baby photo 2%eraser 6%selfie camera 4%watermark 5%photo editing 11%retouch 6%selfies 10%background eraser 4%effects 25%background remover 4%dslr 3%maker photo 8%

What do the best listings do differently?

Measured gap between the top-scoring 10% and the rest of this category (learned from 2.344 apps).

Top 10%Others
Average score93.966.4
Avg. screenshots16.713
Avg. languages19.97.2
Short description75.867.9
Long description2911.32248.3
Feature graphic100%100%
Video31.6%14.4%

Key takeaways

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Frequently asked questions

How many languages do photo app listings support on average?

19.6 languages on average. 1% of the sample ships in two languages at most (N=145 apps).

How many screenshots should a store listing have?

The sample averages 14.6 screenshots; 3% publish fewer than five (N=145).

What is the average ASO score in this category?

86.5/100 on average, with a median of 89/100 (N=145).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=145).

Where does this data come from?

The Shotyend ASO Index: a sample of 145 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.

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Data-backed guides

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