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Photo App Store Listing Analysis in the Netherlands

Across 150 photo app store listings (the Netherlands), the median ASO score is 90/100, with 19.6 languages and 14.2 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 150 apps).

This report is based on derived statistics from 150 photo app listings in the Netherlands. The median score is 90.0/100 and 1% are limited to one or two languages.

150 apps150 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
87
Median
90
Lower quartile
84.8
Upper quartile
94
0%0-90%10-190%20-290%30-391%40-493%50-596%60-695%70-7934%80-8951%90-99

Language coverage and missed markets

Language coverage is the weakest side of this category: 19.6 languages on average, with 1% limited to one or two.

Average languages
19.6
≤2 languages
1%
≥5 languages
98%
language-scanned
150
LanguageShare of apps published
Dutch99%
Hindi98%
Japanese98%
Arabic98%
Turkish98%
Chinese (Simpl.)98%
English98%
Spanish98%
Portuguese (BR)98%
Russian98%
German98%
French98%
Indonesian98%
Korean98%

Biggest missed markets

LanguageShare without a listingApprox. download share
English2%~22%
Spanish2%~8.3%
Portuguese (BR)2%~6.2%
Russian2%~5.1%
German2%~4.1%

Visual assets

Listings use 14.2 screenshots on average and 3% stay below five. Feature graphics appear in 100% and promo videos in 17%.

Avg. screenshots
14.2
<5 screenshots
2%
≥8 screenshots
77%
Feature graphic
100%
Video
16%

Text and ASO fields

Text fields are underused: 68 characters in the short description and 2430 characters in the long description on average.

Short description
68
Unused
14%
Long description
2430
<500 chars
4%

Most used terms in this category

collage 17%photo editor 34%collage maker 12%blur 8%photo collage 11%photo frames 10%photo enhancer 7%editor 43%photo frame 7%blur photo 3%enhancer 8%beauty camera 5%frames 16%eraser 6%selfie camera 4%collage photo 4%collages 10%dslr 3%background eraser 4%passport photo 3%photo editing 11%baby photo 2%watermark 5%photos into 12%cartoon 5%photo maker 4%old photos 3%photography 8%background remover 4%retouch 5%

Key takeaways

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Frequently asked questions

How many languages do photo app listings support on average?

19.6 languages on average. 1% of the sample ships in two languages at most (N=150 apps).

How many screenshots should a store listing have?

The sample averages 14.2 screenshots; 3% publish fewer than five (N=150).

What is the average ASO score in this category?

87/100 on average, with a median of 90/100 (N=150).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=150).

Where does this data come from?

The Shotyend ASO Index: a sample of 150 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

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Data-backed guides

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