Shopping App Store Listing Analysis in France
Across 431 shopping app store listings (France), the median ASO score is 84/100, with 19.6 languages and 11.2 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 431 apps).
We compared 431 shopping app store pages. The average language count is 19.6 and the average screenshot count is 11.2, giving a mean listing score of 82.9/100.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.6 languages on average, with 1% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| French | 99% | |
| Portuguese (BR) | 98% | |
| German | 98% | |
| Japanese | 98% | |
| Dutch | 98% | |
| Spanish | 98% | |
| Korean | 98% | |
| Italian | 98% | |
| Hindi | 97% | |
| Indonesian | 97% | |
| Arabic | 97% | |
| Turkish | 97% | |
| Chinese (Simpl.) | 97% | |
| Russian | 97% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| English | 2% | ~22% |
| Ukrainian | 2% | ~0.8% |
| Vietnamese | 2% | ~1.7% |
| Chinese (Trad.) | 2% | ~1.1% |
| Russian | 2% | ~5.1% |
Visual assets
On the visual side we measured 11.2 screenshots on average, with 7% using fewer than five and 100% having a feature graphic.
Text and ASO fields
On average 58 of the 80 short-description characters are used, and 12% of apps keep the long description under 500 characters.
Most used terms in this category
Key takeaways
- The most missed market is English: 3% of apps have no listing in that language (~22.0% of downloads).
- 27% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do shopping app listings support on average?
19.6 languages on average. 1% of the sample ships in two languages at most (N=431 apps).
How many screenshots should a store listing have?
The sample averages 11.2 screenshots; 7% publish fewer than five (N=431).
What is the average ASO score in this category?
82.9/100 on average, with a median of 84/100 (N=431).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=431).
Where does this data come from?
The Shotyend ASO Index: a sample of 431 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.