Mobile Game Store Listing Analysis in Vietnam
Across 146 mobile game store listings (Vietnam), the median ASO score is 86/100, with 19.4 languages and 20.3 screenshots on average. 0% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 146 apps).
We scanned 146 mobile game listings: the average store listing score is 79.7/100. Localisation is the weakest area — 0% never pass two languages.
Listing score distribution
Language coverage and missed markets
Language scanning of 120 apps found 19.4 languages on average, and only 100% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| English | 100% | |
| Spanish | 100% | |
| Portuguese (BR) | 100% | |
| French | 100% | |
| Russian | 99% | |
| German | 99% | |
| Japanese | 99% | |
| Korean | 99% | |
| Italian | 99% | |
| Chinese (Simpl.) | 99% | |
| Arabic | 97% | |
| Turkish | 96% | |
| Thai | 95% | |
| Polish | 95% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Hindi | 8% | ~5.8% |
| Ukrainian | 7% | ~0.8% |
| Indonesian | 6% | ~3.1% |
| Chinese (Trad.) | 6% | ~1.1% |
| Dutch | 6% | ~0.8% |
Visual assets
Listings use 20.3 screenshots on average and 1% stay below five. Feature graphics appear in 100% and promo videos in 61%.
Text and ASO fields
On average 65 of the 80 short-description characters are used, and 1% of apps keep the long description under 500 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 22.863 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 96.1 | 84 |
| Avg. screenshots | 21.9 | 17.6 |
| Avg. languages | 19.9 | 19 |
| Short description | 77.9 | 64.5 |
| Long description | 2682.4 | 1895.7 |
| Feature graphic | 100% | 100% |
| Video | 97.6% | 41.7% |
Key takeaways
- The most missed market is Hindi: 8% of apps have no listing in that language (~5.8% of downloads).
- 61% of apps have a promo video; listings without one are visibly behind in this category.
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Frequently asked questions
How many languages do mobile game listings support on average?
19.4 languages on average. 0% of the sample ships in two languages at most (N=146 apps).
How many screenshots should a store listing have?
The sample averages 20.3 screenshots; 1% publish fewer than five (N=146).
What is the average ASO score in this category?
79.7/100 on average, with a median of 86/100 (N=146).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=146).
Where does this data come from?
The Shotyend ASO Index: a sample of 146 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.