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Social App Store Listing Analysis in Russia

Across 208 social app store listings (Russia), the median ASO score is 81/100, with 19.7 languages and 9.4 screenshots on average. 0% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 208 apps).

We measured 208 app pages in the Russia social app market. Listings use 9.4 screenshots on average and 0% are missing a feature graphic.

208 apps208 language-scannedcomputed: 2026-10-19Source: public Google Play listing data

Listing score distribution

Average
80.3
Median
81
Lower quartile
75
Upper quartile
87
0%0-90%10-190%20-290%30-391%40-492%50-597%60-6931%70-7944%80-8914%90-99

Language coverage and missed markets

Language coverage is the weakest side of this category: 19.7 languages on average, with 0% limited to one or two.

Average languages
19.7
≤2 languages
0%
≥5 languages
99%
language-scanned
208
LanguageShare of apps published
Italian99%
Spanish99%
Portuguese (BR)99%
Russian99%
German99%
French99%
Turkish99%
English98%
Hindi98%
Japanese98%
Arabic98%
Ukrainian98%
Indonesian98%
Korean98%

Biggest missed markets

LanguageShare without a listingApprox. download share
Chinese (Simpl.)2%~2.6%
Chinese (Trad.)2%~1.1%
Indonesian1%~3.1%
Korean1%~2.2%
Vietnamese1%~1.7%

Visual assets

The average screenshot count is 9.4. A feature graphic is present in 100% of listings and a video in 10%.

Avg. screenshots
9.4
<5 screenshots
11%
≥8 screenshots
46%
Feature graphic
100%
Video
10%

Text and ASO fields

Text fields are underused: 58 characters in the short description and 1754 characters in the long description on average.

Short description
58
Unused
27%
Long description
1754
<500 chars
10%

Most used terms in this category

video chat 16%matrimony 4%anonymous 6%meet people 15%dating 11%live video 9%make friends 17%strangers 6%random video 3%anonymous chat 3%chat rooms 5%shaadi 1%voice chat 9%chat meet 7%chat live 5%meet friends 7%singles 4%group voice 3%friendships 5%video chats 4%chat strangers 3%video call 6%chat party 3%chat room 4%who viewed 1%life partner 2%real connections 4%marriage 3%random chat 2%gay 1%

What do the best listings do differently?

Measured gap between the top-scoring 10% and the rest of this category (learned from 2.810 apps).

Top 10%Others
Average score92.767.2
Avg. screenshots14.49.6
Avg. languages2010.7
Short description74.762.1
Long description2685.21738.3
Feature graphic100%100%
Video40.5%7.7%

Key takeaways

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Frequently asked questions

How many languages do social app listings support on average?

19.7 languages on average. 0% of the sample ships in two languages at most (N=208 apps).

How many screenshots should a store listing have?

The sample averages 9.4 screenshots; 11% publish fewer than five (N=208).

What is the average ASO score in this category?

80.3/100 on average, with a median of 81/100 (N=208).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=208).

Where does this data come from?

The Shotyend ASO Index: a sample of 208 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.

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Data-backed guides

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