Communication App Store Listing Analysis in Spain
Across 167 communication app store listings (Spain), the median ASO score is 54.7/100, with 16.5 languages and 9.8 screenshots on average. 17% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 167 apps).
We analysed 167 communication app store listings in Spain Google Play. About 17% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Visual assets
Listings use 9.8 screenshots on average and 12% stay below five. Feature graphics appear in 100% and promo videos in 16%.
Text and ASO fields
The short description uses 63 characters on average, leaving 21% of the 80-character field unused. Long descriptions average 1892 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 2.531 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 70.4 | 53 |
| Avg. screenshots | 13.4 | 10.2 |
| Avg. languages | 4.4 | 0.1 |
| Short description | 73.9 | 64.7 |
| Long description | 2672.2 | 1833.5 |
| Feature graphic | 100% | 100% |
| Video | 31.1% | 11.1% |
Key takeaways
- The most missed market is German: 33% of apps have no listing in that language (~4.1% of downloads).
- 21% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do communication app listings support on average?
16.5 languages on average. 17% of the sample ships in two languages at most (N=167 apps).
How many screenshots should a store listing have?
The sample averages 9.8 screenshots; 12% publish fewer than five (N=167).
What is the average ASO score in this category?
54.3/100 on average, with a median of 54.7/100 (N=167).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=167).
Where does this data come from?
The Shotyend ASO Index: a sample of 167 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.